Press Release
Mrs T Corporate Design by Julia Hell Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2017 - 2018 A' Design Award & Competition recognizes Julia Hell for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2018 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Mrs T Corporate Design by Julia Hell, designed for Mrs T. The award was conferred within the 2017 - 2018 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Mrs T Corporate Design
Mrs T is a corporate design for a fine food manufactory that uses tea as an ingredient in baked goods and delicacies. The visual identity has a clean and elegant look, with mostly white packaging supported by three corporate colors. The logo acts as a frame that marks every item made in the manufactory, and it is applied in golden hot foil on the business cards. The chosen fonts recall handwritten labels and underline the handmade character of the goods. Bags and glass jars are sealed and labeled on the outside to protect the food inside.
About Julia Hell
Julia works as a freelance graphic designer in Berlin since 2013. In her home studio she develops corporate and editorial designs as well as web designs. If required, she works in house for clients too. In the past five years she worked for other design studios, small and medium-sized businesses as well as enterprises. She provides clean yet strong designs with a focus on typography. Besides that she does the art direction and publishing of a non-profit magazine together with friends.
Award Record
This recognition makes Julia Hell a winner of 3 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2017 - 2018 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/60957
- A' Design Award Page: https://competition.adesignaward.com/60957
- Media Showcase: https://www.designnewsroom.com/!60957
- Laureate Profile: https://dezigners.org/d/161276
- Further Information from the Laureate: http://julia-hell.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mrs T Corporate Design
- Function
- Corporate Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Silver, Gainsboro, Dark Gray and Saddle Brown
- Images
- 5
- Client
- Mrs T
The Recognition
- Laureate
- Julia Hell
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #60957
Credits
- Team
- Jannis Hell
- Image Credits
- All Images: Photographer / Jannis Hell, 2017
Design Details
- Unique Properties
- The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
- Inspiration
- I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
- Research
- At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
- Challenge
- while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
- Realization and Technology
- For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
- Operation and Interaction
- The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
- Project Duration and Location
- The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
- Specifications
- Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
- Keywords
- Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
