Press Release
DuePiùTre – Più Che Hamburger Visual Identity by Laura Ferrario Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Laura Ferrario honored for graphics, illustration and visual communication design by the international grand jury of the 2016 - 2017 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ DuePiùTre – Più Che Hamburger Visual Identity by Laura Ferrario, designed for Ferrariodesign, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2016 - 2017 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About DuePiùTre – Più Che Hamburger Visual Identity
DuePiùTre is a small bistrot offering Not just Hamburgers, but also pastrami and beer can chicken, all revisited with fresh and genuine Italian products. The bulldog was chosen because during the First World War it was the mascot of the United States Navy, and because it is the pet dog of one of the bistrot’s partners. To compensate for the invented name of the place, the design includes a chef’s hat for the bulldog and a pay-off that try to convey the idea of an establishment offering food in a more direct way.
About Laura Ferrario
She deal with Visual Design with the sole objective of making every single project to measure and always placing her customer in the center to convey her message to the target audience in the most direct and immediate way. The phrase that best describes her philosophy is: for all those companies that want to move at the pace of the world, but catch the glance of those who observe them. Reaching this goal is not easy, due to the amount of visual input that everyday life exposes us to; this is why we need to make ourselves as recognizable as possible, and capture our viewers’ attention with few, but well-defined messages.
Award Record
With this recognition, Laura Ferrario is a winner of 3 A' Design Awards. The awards span the editions from 2012 - 2013 to 2016 - 2017 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/57055
- A' Design Award Page: https://competition.adesignaward.com/57055
- Media Showcase: https://www.designnewsroom.com/!57055
- Laureate Profile: https://dezigners.org/d/123189
- Further Information from the Laureate: http://duepiutre.it
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DuePiùTre – Più Che Hamburger Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Goldenrod, Peru, Black, Silver and Saddle Brown
- Images
- 5
- Client
- Ferrariodesign
The Recognition
- Laureate
- Laura Ferrario
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #57055
Credits
- Team
- Laura Ferraio, Sauro Sorana, Chiara Zoppei and Mauro Marinoni, Chiara Villa
- Image Credits
- Fotoforma
Design Details
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Realization and Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Project Duration and Location
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Keywords
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
