Press Release
Marta Moretto Receives the Golden A' Design Award for Waves Entropy Digital Art in Photography and Photo Manipulation Design
Marta Moretto recognized for photography and photo manipulation design by the international grand jury of the 2016 - 2017 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has announced that Waves Entropy Digital Art by Marta Moretto, designed for Amrta, has been granted the Golden A' Design Award in the Photography and Photo Manipulation Design category. The award was conferred within the 2016 - 2017 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Waves Entropy Digital Art
Who has never given a moment listening to the waves of the sea? Waves is a work that tries to give sense to the story of himself and his inner life. In its elaboration the artist has experimented with different techniques. Starting from the picture of an ocean wave and by doing a physical formalized a visual entropy equation, simplifying and subtracting elements has got a sort of X-ray. Thanks to this close-up perspective, marta moretto tells of a world populated by a particular kind of bestiary, that probably every one of you have already met in his dreams. They identified someone?
About Marta Moretto
Genovese birth and training, Marta Moretto deals with visual communication for thirty years taking care of especially the communication of the cultural events of his city. After a brief sabbatical of three years experience traveling in central Italy, but especially in Sicily, necessary for the birth and care of his son, in his return to Genoa in 2007 he realizes artistic projects conceived during the period of wandering, that apply awards and awards in different fields of art. He made his work a way of life.
Award Record
With this recognition, Marta Moretto is a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/51952
- A' Design Award Page: https://competition.adesignaward.com/51952
- Media Showcase: https://www.designnewsroom.com/!51952
- Laureate Profile: https://dezigners.org/d/173723
- Further Information from the Laureate: http://bit.ly/2iP1mLR
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Waves Entropy Digital Art
- Function
- Digital Art
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Midnight Blue, Dark Slate Blue, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Amrta
The Recognition
- Laureate
- Marta Moretto
- Country
- Italy
- Recognition
- Golden A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #51952
Credits
- Image Credits
- marta moretto
Design Details
- Unique Properties
- Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
- Inspiration
- The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
- Research
- The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
- Challenge
- I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
- Realization and Technology
- Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
- Operation and Interaction
- we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
- Project Duration and Location
- The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015 HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016
- Specifications
- Printing on plexiglas: L 100 cm H 70cm 0,3 cm
- Keywords
- Waves, Entropy, Clean Energy, Renewable energy, Digital Art
