Press Release
Mou Mou Club Restaurant by Monique Lee of Mas Studio Ltd. Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Monique Lee of Mas Studio Ltd. acknowledged for interior space and exhibition design by the international grand jury of the 2016 - 2017 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has announced that Mou Mou Club Restaurant by Monique Lee of Mas Studio Ltd., designed for Mou Mou Club, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2016 - 2017 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Mou Mou Club Restaurant
Being a Shabu Shabu, the restaurant design adopts wood, red and white colours to present a traditional feeling. The use of simple contour lines reserves customers’ visual attention to food and diet messages displayed. Since quality of food is a prime concern, the restaurant is layout with fresh food market elements. Construction materials like cement walls and floor are used to build the market backdrop of a big fresh food counter. This setup simulates real market purchase activities where customers can see food quality before making choices.
About Monique Lee of Mas Studio Ltd.
Monique Lee, Interior Design Director of Mas Studio Ltd., columnist on interior designs for Capital Weekly, Hong Kong. She has a passion for art since childhood and has always aspired to design for spatial comfort and simplicity. Her designs are well received by clients as a blend of inspiration and functionality. With solid knowledge in architecture and interior designs, she started her career working with land developers after getting professional qualifications in her early twenties. Year 2009 is a milestone when she founded her own company to further her design career. In 2013, she got her first accolade with one of her designs in an interior design award.
Award Record
Monique Lee of Mas Studio Ltd. is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/48915
- A' Design Award Page: https://competition.adesignaward.com/48915
- Media Showcase: https://www.designnewsroom.com/!48915
- Laureate Profile: https://dezigners.org/d/165480
- Further Information from the Laureate: http://bit.ly/28WRV9H
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mou Mou Club Restaurant
- Function
- Restaurant
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Olive Drab, Dark Olive Green and Peru
- Images
- 5
- Client
- Mou Mou Club
The Recognition
- Laureate
- Monique Lee of Mas Studio Ltd.
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #48915
Credits
- Team
- Monique, Sum Wing LEE and Thomas, Ho Ting CHU
- Image Credits
- Image #1, Photographer Ray Chow, MouMou Club, 2015. Image #2, Photographer Ray Chow, MouMou Club, 2015. Image #3, Photographer Ray Chow, MouMou Club, 2015. Image #4, Photographer Ray Chow, MouMou Club, 2015. Image #5, Photographer Ray Chow, MouMou Club, 2015.
Design Details
- Unique Properties
- Be basic and genuine is the gist of the design. An exposure approach is used to taste, feel and see nature. A fresh food display corner is built, and sources of food are illuminated in milk cans and fresh vegetables. Behind the scene objects used in the food processing chain like wooden crates, food ingredients are brought out and shown. Then, a full scale linear lighting system is adopted to highlight the motif of dispatching raw materials from nature to dining tables in a flash.
- Inspiration
- Source of inspiration is from the Japanese Be True and Honest code of business conduct and fresh food market. In the market, all food is displayed clean and tidy for selection and buyers are given detailed information on quality of food being sold. No packaging, no marketing gimmicks. Quality of food is the sole concern.
- Research
- Our research is on collection of data from books, internet and magazines for understanding Japanese philosophy on life, art. Key findings are that Buddhism, Tea ceremony, Flower arrangements have strong impacts on different aspects of life. Space and Simple shapes are distinctive features. Buddhist philosophy of Void is realized in their pursuit for minimalism. Likewise, simple colours preferred by minimalists are also seen in the Tea ceremony and Flower arrangements cultures. These elements are kin to Conservation and are important attributes of the design.
- Challenge
- We face substantial challenge on Conservation and design. Located at a dim corner of the mall, there is vital concern on how to draw customers to the restaurant. We avoid using extra devices contrary to our idea of Conservation and being basic. A glass wall is adopted to magnify the effect of lighting system inside, which is then extended to the entrance to link up the illuminated milk cans and vegetable displays. This enhances overall visibility of the site.
- Realization and Technology
- Designing a linear layout of florescent light and brass pipes of different sizes poses a big challenge. While considering the aesthetic side, we are constrained by pipe sizes available in the market and actual dimensions of the ceiling. Regarding the glass cylinders, it took long time to get a supplier to tailor-make and produce small number of pieces while facing a tight project schedule for the opening of the restaurant.
- Operation and Interaction
- A flow chart from source to delivery of food is painted on the cement wall where customers can see clearly what the restaurant is serving. Concerns on Eat Healthy are mindfully conveyed in the display of vegetables on the walls. As an added value service, a hidden USB mobile phone charger is built under each table.
- Project Duration and Location
- The project started in May 2014 and finished in December 2014. Grand opening on Jan 2015 in Hong Kong.
- Specifications
- The site area is 241 sq.m where is a corner of Amoy Plaza.
- Keywords
- Shabu Shabu, Wagyu, Japanese cuisine, Casual dining restaurant, A restaurant offering as much as one can eat for a standard charge.
