Press Release
Sana Alabdulwahed Receives the Silver A' Design Award for El_Masnad Lounge Carpet in Furniture Design
The international grand jury of the 2015 - 2016 A' Design Award & Competition recognizes Sana Alabdulwahed for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2016 /DesignNewswire/ A' Design Award & Competition has announced that El_Masnad Lounge Carpet by Sana Alabdulwahed has been granted the Silver A' Design Award in the Furniture Design category. The award was conferred within the 2015 - 2016 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding El_Masnad Lounge Carpet
El_Masnad is a floor seating carpet designed for living rooms. The design takes the armrest, a traditional focal point in Saudi homes, and uses it as the main element of the seating unit, while all other parts of a common seat are removed. El_Masnad keeps users close to the ground, so sitting feels playful and intuitive. The pieces have no fixed orientation and can be combined in many configurations. The foam core is shaped by five-axis hot wire milling and wrapped in stitched felt, like a rolled carpet.
Award Record
Sana Alabdulwahed is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/47459
- A' Design Award Page: https://competition.adesignaward.com/47459
- Media Showcase: https://www.designnewsroom.com/!47459
- Laureate Profile: https://dezigners.org/d/155340
- Further Information from the Laureate: http://bit.ly/SanaYaw
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- El_Masnad Lounge Carpet
- Function
- Lounge Carpet
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Black, Saddle Brown, Gray and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Sana Alabdulwahed
- Country
- Saudi Arabia
- Recognition
- Silver A' Design Award
- Edition
- 2015 - 2016
- Design ID
- #47459
Design Details
- Unique Properties
- Armrests, traditionally, initiates nodes where the space is highly activated in Saudi Arabia. El_Masnad uses armrest as the main component for seating unit and neglect all other parts of a seating device. El_Masnad brings the users close to the ground, so it is much more playful and intuitive for this demographic. It allows the Sitting behaviors to emerge organically and intuitively in many different configurations.
- Inspiration
- We, Saudi’s end up sitting on the ground every time though there is a typical seating device in the living room. This sparked my curiosity, and inspired to create a the living room that is intuitive for us. El Masnad design embraces the floor as a living space and it celebrates the Middle Eastern leisure culture.
- Research
- Perception of Saudis: The appropriate perception of personal space in the Arab world is when there is a strong eye and physical contact while conducting conversation, therefore, the pieces fit together, interlocking making contact easy and intuitive. Arab appreciate complex geometrical forms, and a boxy forms may look naïve, Therefore, the traditional armrest outline was converted into an irregular polygon. Arab view forms with considering the harmonious interplay of forms, so the perception of balance is achieved when two of non-linear El-Masnad are put together.
- Challenge
- One of the most difficult challenges was finding Saudi women willing to participate in taking pictures. The Second challenge was to see the demographic dramatic lifestyle changes as an outsider, which is critical to synthesize the research findings for the design outcome. Lastly, was Understanding the relationship between the designers, makers and consumers.
- Realization and Technology
- Manufacturing includes: 5-axis hot wire milling for filling foam. CNC stitching on felt for generated pattern design. The upholstery roll up around the foam like the traditional way of rolling a carpet. Felt was used as contemporary alternative material for traditional wool carpets. El_Masnad is not made of any hard material that may create an obstacle in the space. It rather made with soft materials where circulation can take place.
- Operation and Interaction
- The orientation: The development of new technologies, like tablets, eliminates the need for seating units in the living room to face t.v. wall. Therefore, the layout of El_Masnad coming together, is not oriented and does not have a direction. It integrates multiple users doing different activities. The height: El_Masnad is close to the ground, so it is playful and intuitive for this demographic. It makes the space feels higher. The posture: Sitting behaviors emerges organically and intuitively in all different situations. In addition, the users intuitively adapt new sitting position as time goes by.
- Project Duration and Location
- el-Masnad was made for a thesis study at Art Center College of Design in Pasadena, CA, U.S.A. It was part of the Master program in Environmental design, in Furniture and Fixtures track. Thesis started with winter term of 2014 and ended by the end of the Spring 2015. The first prototype was presented at the graduate show on April 18th of 2014.
- Specifications
- For one set, a pair of two pieces: w 335cm X d 180cm X h 30cm For two sets, two pairs of two pieces, four pieces: w 470cm X d 180cm X h 30cm Weight: 12 kg
- Keywords
- outdoor, livingroom, carpet, local