Press Release
Mercedes-Benz Russia SAO Exhibition Design by Viktor Bilak Receives the A' Design Award in Interior Space and Exhibition Design
Viktor Bilak recognized for interior space and exhibition design by the international grand jury of the 2015 - 2016 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2016 /DesignNewswire/ A' Design Award & Competition has announced that Mercedes-Benz Russia SAO Exhibition Design by Viktor Bilak, designed for Expolevel, has been granted the A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2015 - 2016 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Mercedes-Benz Russia SAO Exhibition Design
Mercedes-Benz Russia SAO is an exhibition stand designed for the presentation of commercial vehicles produced in Russia. The main artistic idea is the image of a twisting road. Broken orange lines on the floor are repeated in the suspended ceiling and on the walls. These lines define the walking route of visitors and organize the space, separating the presentation area, the stage and the offices. The stand covers 1504 square meters and consists of two islands. The structure uses the Double Form Octanorm system, with surfaces made of recycled chipboard.
About Viktor Bilak
Viktor Bilak - certified designer, working in the field of exhibition design more than 20 years; award winning designer. Professional education of the Stroganov Moscow State Art Industrial University in Russia and the Academy of Bauhaus Dessau in Germany allows him to synthesize Russian and European design tradition, offer original and innovative design solutions. In the field of design from Viktor Bilak point of view is the most important to find expressive artistic image and to provide the high quality of it realization.
Award Record
This recognition makes Viktor Bilak a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/42924
- A' Design Award Page: https://competition.adesignaward.com/42924
- Media Showcase: https://www.designnewsroom.com/!42924
- Laureate Profile: https://dezigners.org/d/150094
- Further Information from the Laureate: http://www.expolevel.ru/en
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mercedes-Benz Russia SAO Exhibition Design
- Function
- Exhibition Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dark Olive Green, Black, Dim Gray and Sienna
- Images
- 5
- Client
- Expolevel
The Recognition
- Laureate
- Viktor Bilak
- Country
- Russian Federation
- Recognition
- A' Design Award
- Edition
- 2015 - 2016
- Design ID
- #42924
Credits
- Team
- Viktor Bilak.
- Image Credits
- Photographer Viktor Bilak, Mercedes-Benz, 2015.
Design Details
- Unique Properties
- The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
- Inspiration
- The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Research
- This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
- Challenge
- The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
- Realization and Technology
- The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
- Operation and Interaction
- The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Project Duration and Location
- The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
- Specifications
- The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
- Keywords
- The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
