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Press Release

DesignNewswire · COMO, Italy ·

Turf Rug Lounger Lounge chair by Masuo Fujimura Is Granted the Silver A' Design Award in Furniture Design

Masuo Fujimura of Fujimura Design Studio acknowledged for furniture design by the international grand jury of the 2013 - 2014 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 26, 2014 /DesignNewswire/ A' Design Award & Competition has announced that Turf Rug Lounger Lounge chair by Masuo Fujimura of Fujimura Design Studio has been granted the Silver A' Design Award in the Furniture Design category. The recognition forms part of the 2013 - 2014 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Turf Rug Lounger Lounge chair

The Rug Lounger is a new concept in furniture consisting of a Rug and a Lounger which works in harmony with one another. The round shaped Rug creates the smallest possible private space and gives you comfort and a relaxing time. A small table can be set on the big dots on the dotted Rug which creates a private space. Using an artificial grass rug achieves a low cost design which is available for various scenes from indoor to outdoor.

About Masuo Fujimura

Fujimura Desiign Studio creates the best harmony with our lives while delivering innovation to society.

About Fujimura Design Studio

Fujimura Design Office was established in 1999. Business Outline: Design for residential houses, commercial facilities, and specialized stores and restaurants and products President: Masuo Fujimura

Award Record

With this recognition, Masuo Fujimura of Fujimura Design Studio is a winner of 1 A' Design Award.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Turf Rug Lounger Lounge chair
Function
Lounge chair
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Dark Khaki, Olive Drab, Dark Olive Green, Tan and Gainsboro
Images
5

The Recognition

Laureate
Masuo Fujimura
Country
Japan
Brand
Fujimura Design Studio
Recognition
Silver A' Design Award
Edition
2013 - 2014
Design ID
#31809

Credits

Team
One person (masuo fujimura)
Image Credits
Photographer/Nacasa&Partners Inc.

Design Details

Unique Properties
The Rug Lounger is a new concept in furniture consisting of a Rug and a Lounger which works in harmony with one another. The round shaped Rug creates the smallest possible private space and gives you comfort and a relaxing time. A small table can be set on the big dots on the dotted Rug which creates a private space. Using an artificial grass rug achieves a low cost design which is available for various scenes from indoor to outdoor.
Inspiration
I got inspiration for my Rug Lounger when I saw the Rug and the Lounger in the living room separately.
Research
The purpose of this Rug Lounger is to create the smallest possible relaxing living space.
Challenge
I had little difficulty in developing this Rug Lounger because I had a clear image for it.
Realization and Technology
Using the artificial grass rug allows us to reduce the production cost. We can change the rug and its’ color easily on the FRP Lounger. There are two sizes of dots on the Rug; the big dots are for positioning a side table, the small dots are for positioning a floor lamp.
Operation and Interaction
I was excited to think about how the fusion of the Rug and the Longer would create a new concept.
Keywords
Turf,chair,rug,lounge,

Good Design Deserves Great Recognition

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