Press Release
Bronze A' Design Award in Furniture Design Goes to Veizla Table Dining Table by Pemara Design
The international grand jury of the 2013 - 2014 A' Design Award & Competition recognizes Pemara Design for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 26, 2014 /DesignNewswire/ Veizla Table Dining Table by Pemara Design has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2013 - 2014 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Veizla Table Dining Table
The Veizla Table is a unique solid wood table with a cleverly designed assembly bracket. Incredibly strong and sturdy, yet timeless and elegant. Made entirely from edge-glued panel it is environmentally sustainable and possible to produce in any type of hardwood available. The bracket makes it possible to flat-pack the table for transport and distribution. Veizla is an Old-Norse word meaning a feast or banquet.
About Pemara Design
Pemara Design is an Irish furniture and design company with roots deep in the Danish furniture traditions, focusing on developing their own unique designs. The company was founded by Danish designer Per Ploug, who has worked in the furniture industry for more than 20 years as a kitchen designer. Combining his many years of experience, his engineering skills and his knowledge of good interior design, made him form and create a unique dining table, which soon after was put into production. Other products, such as a complimentary bench and chairs, coffee table, bar stool and more have since followed.
Award Record
With this recognition, Pemara Design is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/31803
- A' Design Award Page: https://competition.adesignaward.com/31803
- Media Showcase: https://www.designnewsroom.com/!31803
- Laureate Profile: https://dezigners.org/d/132823
- Further Information from the Laureate: http://www.pemaradesign.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Veizla Table Dining Table
- Function
- Dining Table
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Gray, Dark Slate Gray, Gray, Peru and Sienna
- Images
- 5
The Recognition
- Laureate
- Pemara Design
- Country
- Ireland
- Recognition
- Bronze A' Design Award
- Edition
- 2013 - 2014
- Design ID
- #31803
Design Details
- Unique Properties
- The Veizla Table is made from solid wood, assembled with a unique steel bracket. The under-carriage is constructed by assembling three parts (legs and stretcher) in the core points, with a bracket top and bottom. The bracket makes it possible to flat-pack the table for transport and distribution. The table is made from edge-glued panels, which makes it environmentally sustainable and possible to produce in any type of hardwood available to suit all interiors.
- Inspiration
- Inspiration came from visiting the Milan Furniture Fair, and also being a kitchen designer for 20 years. Often, when designing a bespoke open-plan kitchen for a client, using different types of wood, the client would ask where to source a table to go with the new kitchen. Not easy if you are looking for something different from the usual oak or ash. After visiting the Milan Fair, I reflected on the trends and what I had seen. One day I sat down at my drawing board. This table is the result.
- Research
- The Veizla table, both rectangular and round versions, and the Veizla fitting/bracket are design registered in 2013.
- Challenge
- Being Danish, grew up with furniture design. Being a kitchen designer, given me insight to furniture. Being an engineer solved the technical. I wanted to create a practical yet elegant table. Practical in terms of comfort and use, avoiding corner table legs. Elegant, with beautiful aesthetics. The hardest challenge was the assembly. I could find no appropriate fittings - so I designed my own fitting. Naming the table took research. I found an Old-Norse word for a feast/banquet, which is appropriate and unique.
- Realization and Technology
- Prototype was made by getting wooden parts cut on CNC machine, bonding and sanding them. The bracket which combines all parts were made by a steel engineering company, milling and drilling stainless steel discs to specification. CNC turned out to be problematic, so now parts are made by a furniture manufacturing company.
- Operation and Interaction
- The table was designed with open-plan living in mind, a predominantly informal lifestyle, and making it available in an array of different woods to fit in with all interior material and colour schemes. Equally, the table has potential to become a product for corporate use.
- Project Duration and Location
- The design was conceived in June 2012 in Dublin, Ireland. The first Veizla fittings were made in September 2012. The first Veizla table was made in October 2012.
- Specifications
- Width 1000mm x Length 2000mm x Height 730mm. Extension leaves are also available, making table length 2800mm.
- Keywords
- veizla, table, solid wood table, designer table, pemara design, dining table
