Press Release
P300 Intelligent Delivery Robot by Fan Wu Receives the Silver A' Design Award in Robotics, Automaton and Automation Design
Fan Wu recognized for robotics, automaton and automation design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 27, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Robotics, Automaton and Automation Design category for P300 Intelligent Delivery Robot by Fan Wu, designed for Shanghai Seer Intelligent Technology Co., Ltd.. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding P300 Intelligent Delivery Robot
The P300 intelligent delivery robot is designed for minimal deployment time and high efficiency. Its design breaks away from the lengthy deployment cycles typical of traditional industrial robots. With a highly open customizable top platform and a straightforward interface, it can be rapidly deployed within ten minutes. The modular top platform and compact body balance flexible adaptability with the ability to navigate confined spaces. The concealed interactive lighting, achieved through innovative craftsmanship, offers clear status feedback and maintains a clean simple exterior appearance.
Award Record
This recognition makes Fan Wu a winner of 9 A' Design Awards. The awards span the editions from 2020 - 2021 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://dezigners.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182957
- A' Design Award Page: https://competition.adesignaward.com/182957
- Media Showcase: https://www.designnewsroom.com/!182957
- Laureate Profile: https://dezigners.org/d/303675
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- P300 Intelligent Delivery Robot
- Function
- Intelligent Delivery Robot
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Dark Slate Gray, Silver, Dim Gray, Dark Gray and Lavender
- Images
- 5
- Client
- Shanghai Seer Intelligent Technology Co., Ltd.
The Recognition
- Laureate
- Fan Wu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182957
Credits
- Image Credits
- Fan Wu
Design Details
- Unique Properties
- The P300 is an industrial grade intelligent delivery robot, whose core strength lies in its out of the box extreme usability. Without requiring any modifications to existing facilities, users can independently complete the entire workflow, from startup and mapping to task dispatch, within ten minutes, fundamentally revolutionizing the traditional deployment model for industrial robots, which often takes weeks.
- Inspiration
- The design goal was to create an industrial grade delivery tool as simple and easy to use as consumer electronics, encapsulating professional capabilities within a streamlined experience. Leveraging the extensively scenario validated standardized robot controller and software system developed by the company, it achieves high adaptability and reliability in both hardware and software design.
- Research
- Utilizing high precision positioning algorithms and multi sensor fusion technology, the P300 attains repeatable positioning accuracy of ±1mm, reducing calibration needs and manual intervention and improving efficiency. Dual obstacle avoidance LiDAR and an RGBD depth camera work in synergy to build a 3D perception matrix, accurately detecting low lying obstacles and overhead blind spots. It features dynamic real time path adjustment, supporting efficient, safe, and unattended delivery operations.
- Challenge
- The key to achieving extreme usability lies in its highly open and customizable top platform, which supports non standard module integration and process customization, allowing the robot to be flexibly deployed according to business needs. The compact and streamlined body design enables smooth passage through narrow corridors as tight as 58cm, effortlessly crossing floor gaps or minor level differences, and directly adapting to existing layouts without requiring workflow adjustments.
- Realization and Technology
- The most distinctive feature, the concealed interactive lighting, is realized through a dual layer process, the lighting panel uses matte engineering plastic consistent with the exterior shell, while the inner side employs laser micro perforated light guiding structures. This allows the panel to visually blend with the body when inactive, and emit uniform, clear status light when illuminated. The design balances an integrated body with a cohesive expression of technological sophistication.
- Operation and Interaction
- After the robot circumnavigates the work area, the system automatically constructs an environmental map. Users then select pickup and delivery points on the map and assign tasks. Upon receiving instructions, the robot autonomously plans paths, avoids obstacles, and completes deliveries. All operations are performed via a touchscreen, where personified dynamic expressions, combined with voice prompts and external lighting, create an intuitive, concrete, and perceptive HMI experience.
- Project Duration and Location
- The project commenced in Shanghai in March 2024, was completed in Shanghai in May 2025, and was exhibited at CeMAT Shanghai 2025.
- Specifications
- 860 mm x 490 mm x 1465 mm
- Keywords
- Industrial Grade Mobile Robot, Flexible Deployment, High Usability, User Friendly, Modular Design, Concealed Interactive Lighting, Intelligent Delivery
