Press Release
Prisma Refrigerator Line by Industrias Haceb Sa Design Team Is Granted the Bronze A' Design Award in Home Appliances Design
Industrias Haceb Sa Design Team honored for home appliances design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2026 /DesignNewswire/ Prisma Refrigerator Line by Industrias Haceb Sa Design Team, designed for Industrias Haceb SA, has been granted the Bronze A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Prisma Refrigerator Line
Prisma is a refrigerator line designed for compact homes. The slim cabinet keeps a small footprint while offering three capacities of 311, 271 and 243 liters. Crisp geometry and an integrated asymmetric handle form a smooth exterior that is easy to clean. A full width dispenser and an LED touch panel keep daily use simple. Modular bins and tempered glass shelves adapt to changing storage needs. No Frost cooling and an inverter compressor hold temperatures stable with low noise and reduced energy use.
About Industrias Haceb Sa Design Team
We believe good design is a synergy between form, production, and purpose. A coherent aesthetic that harmonizes with homes while intelligently responding to people’s real needs. Because when function follows form, design not only solves problems but also transforms. In every solution, we seek to add genuine value to the lives of those who trust in what we create.
Award Record
With this recognition, Industrias Haceb Sa Design Team is a winner of 1 A' Design Award.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182191
- A' Design Award Page: https://competition.adesignaward.com/182191
- Media Showcase: https://www.designnewsroom.com/!182191
- Laureate Profile: https://dezigners.org/d/371628
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Prisma Refrigerator Line
- Function
- Refrigerator Line
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Black, Dark Slate Gray, Gainsboro, Dim Gray and Light Slate Gray
- Images
- 5
- Client
- Industrias Haceb SA
The Recognition
- Laureate
- Industrias Haceb Sa Design Team
- Country
- Colombia
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182191
Credits
- Team
- Andrés Padilla Betancur, Darwin Arley Echeverry Henao, José Andrés Gutiérrez Zambrano, Julián Esteban Villegas Goéz, Samuel Franco Franco, Santiago León Vélez, Sofía Valderrama Rodríguez, Verónica de los Ríos Serna, Zharick Andrea Agudelo Piedrahita and María Fernanda Mejía Quiros
Design Details
- Unique Properties
- Prisma is a slim, contemporary refrigerator line designed to optimize space without sacrificing capacity. Its crisp geometry and integrated asymmetric handle create a seamless, easy to clean exterior. A full width dispenser and an LED touch interface support intuitive, low effort interaction. Inside, modular bins and tempered glass shelves adapt to changing storage needs, while No Frost cooling and an inverter compressor sustain stable temperatures with reduced noise and energy use.
- Inspiration
- Prisma was born from the rhythm of modern life: small homes filled with stories and ever evolving contexts. Each interior space becomes a functional puzzle like a Tetris that embraces the diversity of sizes and moments within households. Its exterior reflects the essence of the brand while evolving with global trends, achieving modernity without losing its connection to Colombian homes.
- Research
- This mixed methods study (qualitative and quantitative) analyzed refrigerator use in Colombian households, focusing on habits, purchase drivers, and perceptions related to design and energy efficiency. The methodology included a qualitative phase (home visits and focus groups across different regions of the country: Northern Zone, Central Zone, Northwestern Zone) and a national survey of 387 households, with the participation of 33 buyers and 11 experts. The results revealed a food waste rate of 7.75%, a strong preference for designs with a digital panel, and high sensitivity to energy savings.
- Challenge
- This refrigerator is the result of a deep understanding of the dynamics of Colombian households: compact spaces, diverse habits, and real needs. Each module was conceived as a flexible system integrating design, functionality, and sustainability. The goal: to create a user friendly, efficient experience that transforms everyday routines into something meaningful and connected to the user.
- Realization and Technology
- Prisma is manufactured under high quality standards, with a cold rolled steel cabinet and electrostatic paint, insulated with polyurethane foam. It incorporates recycled polystyrene, ABS containers, and tempered glass shelves. Its independent cooling system and Inverter Motor ensure A rated efficiency. It includes an in mold label touch panel, smart sensors, and a sustainable design that guarantees durability, technology, and adaptation to any climate.
- Operation and Interaction
- The digital panel redefines interaction with the refrigerator by blending innovation, elegance, and warmth. Inspired by the purity of prism light, its 3D icons evoke the sophistication of an LED screen, while the soft edges and chrome finishes add distinction. The graphic application screen printed on the door racks, trays, bottom cover, and internal components not only creates high impact visual contrasts but also guides the user toward optimal storage, promoting better preservation of each item. The light gray tone blends with the materials, creating harmony and elevating the design into a unique visual experience.
- Project Duration and Location
- Prisma originated in April 2024 as part of the company’s renewal of its refrigeration line, responding to the real needs of Colombian households. The initial research shaped the concept in June, which was refined in July and finalized in December. In February 2025, the first prototype with real 1:1 materials and finishes was developed to validate it with end users. User feedback was incorporated, adjustments were made to the concept, and final specifications were released for development and its upcoming launch in 2026.
- Specifications
- No Frost cooling system; inverter compressor; climate class T; R600a refrigerant. Three planned capacities: 311 L, 271 L, 243 L. Interior includes modular shelves, adjustable door racks, water tank and ice maker. Targeted high energy efficiency and low noise for daily use.
- Keywords
- Greater internal capacity, preservation experts, Inverter Motor, sustainability, user centered experience, storage versatility, energy efficiency, optimized technology, adaptive design, Durable Materials.
