Press Release
Year Of The Snake Red Packets by House Of Forme Is Granted the Golden A' Design Award in Giftware Design
House Of Forme honored for giftware design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Giftware Design category for Year Of The Snake Red Packets by House Of Forme. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Year Of The Snake Red Packets
Shedding the literal skin of zodiac iconography, this red packet series for the Year of the Snake is a reinterpretation. Across 16 packets and 4 visual themes, the serpent's essence is conveyed: fluid grace intertwined with enduring floral motifs. Drawing inspiration from the ouroboros symbol, the designs subtly reference cycles of repetition and renewal. The subtle acknowledgement of the Year of the Snake allows for the packets' use beyond the new year. The narratives embedded within each design add a layer of depth and intrigue to the collection.
About House Of Forme
Frankie is a multidisciplinary creative & entrepreneur. A branding specialist, conceptual strategist, copywriter, illustrator, interior design fanatic and accomplished graphic designer with a focus on consistent design solutions for established brands and new startups. Born in Hong Kong and educated in Canada and the U.K., he has spent over ten years cultivating his creative interests throughout three continents, with a resume of working with some of the most profound award winning agencies in the industry. He has directed and aided in the launch of over 300+ brands globally across hospitality, retail, f&b, education, corporate, shared spaces, fashion, start-up, wellness and lifestyle.
Award Record
This recognition makes House Of Forme a winner of 2 A' Design Awards. All of the awards belong to the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Giftware Design Award
The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Entries typically include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. Awarded gift designs are published at https://dezigners.org/design-category/giftware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182139
- A' Design Award Page: https://competition.adesignaward.com/182139
- Media Showcase: https://www.designnewsroom.com/!182139
- Laureate Profile: https://dezigners.org/d/379216
- Further Information from the Laureate: https://www.houseofforme.com/casestudies/year-of-the-snake
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Year Of The Snake Red Packets
- Function
- Red Packets
- Category
- Giftware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Dark Slate Gray, Saddle Brown, Black, Brown and Dark Olive Green
- Images
- 5
The Recognition
- Laureate
- House Of Forme
- Country
- Hong Kong (China)
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182139
Credits
- Image Credits
- Photography by Vizion Creation
Design Details
- Unique Properties
- This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
- Inspiration
- Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
- Research
- Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
- Challenge
- To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
- Realization and Technology
- To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
- Operation and Interaction
- This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
- Project Duration and Location
- The is designed in late 2024, produced and distributed in early 2025.
- Specifications
- The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
- Keywords
- Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
