Press Release
Silver A' Design Award in Interface, Interaction and User Experience Design Goes to Zna Z9 Hmi Design by Beijing Pursuer Network Technology Co., Ltd.
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Beijing Pursuer Network Technology Co., Ltd. for interface, interaction and user experience design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interface, Interaction and User Experience Design category for Zna Z9 Hmi Design by Beijing Pursuer Network Technology Co., Ltd., designed for Zhengzhou Nissan Automobile.Co.,Ltd.. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Zna Z9 Hmi Design
Zna Z9 is a human machine interface system for the digital cockpit of an off-road pickup truck. The interface uses seamless 3D scene transitions in place of complex tree menus. The 12.8 inch high definition display adapts to changes in time, weather and the surrounding environment. Multimodal interaction is supported, including touch, gesture control, a voice assistant and biometric recognition, which reduces cognitive load. A semitransparent frosted glass texture and angled geometric shapes give the interface a rugged identity.
About Beijing Pursuer Network Technology Co., Ltd.
Beijing Pursuer Network Technology Co., Ltd. (abbreviated as Pursuer Technology) specializes in user experience design and consulting for the automotive sector. We provide comprehensive solutions including user research, competitive product analysis, HMI design, UX/UI design, motion design, U3D and Unreal Engine development, 3D modeling, automotive CGI, and software development. The company maintains four core databases: a User Research Database, an Intelligent Vehicle Benchmarking Database, a 3D Model Database, and "AutoY" - a social platform for the smart mobility industry.
Award Record
Beijing Pursuer Network Technology Co., Ltd. is a winner of 1 A' Design Award, including this recognition.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://dezigners.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181663
- A' Design Award Page: https://competition.adesignaward.com/181663
- Media Showcase: https://www.designnewsroom.com/!181663
- Laureate Profile: https://dezigners.org/d/380443
- Further Information from the Laureate: https://www.pursuer.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zna Z9 Hmi Design
- Function
- Hmi Design
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Black, Dim Gray, Dark Slate Gray, Light Slate Gray and Dark Gray
- Images
- 5
- Client
- Zhengzhou Nissan Automobile.Co.,Ltd.
The Recognition
- Laureate
- Beijing Pursuer Network Technology Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181663
Design Details
- Unique Properties
- This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
- Inspiration
- Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
- Research
- As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
- Challenge
- The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
- Realization and Technology
- Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity. The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
- Operation and Interaction
- The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
- Project Duration and Location
- Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
- Specifications
- With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
- Keywords
- Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
