Press Release
Time Slide Desk Calendar by Usee Adversting Company Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Usee Adversting Company of Usee Advertising for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, March 25, 2026 /DesignNewswire/ Time Slide Desk Calendar by Usee Adversting Company of Usee Advertising, designed for USEE Advertising Company., has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Time Slide Desk Calendar
This design presents time as a process of accumulation rather than disappearance. Each day leaves a trace, and each month becomes part of a larger visual sequence. Instead of turning pages, the user removes and inserts monthly sheets like slides in a projector. This action creates a clear rhythm of transition. The calendar encourages people to experience time not as something that is lost, but as something that builds gradually in layers.
About Usee Adversting Company
In recent years, we've talked far too much about high technology. Technology makes our lives more efficient and convenient, but it lacks emotional connection, which seems to be a problem that technology cannot currently solve. However, we excel at using elegant language and visual imagery to elegantly and emotionally explain technology.
About Usee Advertising
A Multidisciplinary Brand Communication Design TeamUSEE Advertising Company is a multidisciplinary brand communication design team, integrating creativity, visual design, and corporate communication across different fields. Its services span brand identit
Award Record
This recognition makes Usee Adversting Company of Usee Advertising a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181530
- A' Design Award Page: https://competition.adesignaward.com/181530
- Media Showcase: https://www.designnewsroom.com/!181530
- Laureate Profile: https://dezigners.org/d/256992
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Time Slide Desk Calendar
- Function
- Desk Calendar
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Dark Sea Green, Medium Turquoise, Burly Wood and Tan
- Images
- 5
- Client
- USEE Advertising Company.
The Recognition
- Laureate
- Usee Adversting Company
- Country
- Taiwan (China)
- Brand
- Usee Advertising
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181530
Credits
- Team
- Ho Shu Ping and Yeh Hui Yu
- Image Credits
- All rights reserved by USEE Advertising
Design Details
- Unique Properties
- This desktop calendar reimagines time through a slide based system. Instead of flipping pages, each month is removed, inserted, and moved from front to back. Precisely laser cut patterns create changing visual compositions, while the reusable acrylic holder extends the product life cycle. A clear layout separates reading and writing areas, and each month uses a distinct color palette to enrich everyday use.
- Inspiration
- Time Slide suggests that time does not simply disappear. Instead, it accumulates and forms layers of perception. Some months feel light and vivid, while others unfold slowly and quietly. These variations in the experience of time create subtle shifts in the aesthetics of everyday life. The design treats a month not as a page to be turned, but as an element to be exchanged, much like a projected slide. Through the act of removing and inserting, it establishes a rhythm that reframes time rather than merely moving it forward.
- Research
- We focused on identifying the most suitable paper for large area laser engraving in order to achieve precision without scorch marks. Through repeated testing, we found that laser power was a key factor, though its effectiveness had limits. Material choice also proved critical. Thicker and denser textured paper performed better and was less likely to scorch. Our findings are as follows. First, surface masking protection was the most effective method. Applying masking tape to the surface, especially on light colored paper, helped block smoke and scorch residue. Second, optimized laser parameters were essential.
- Challenge
- The calendar combines laser engraving with high precision die cutting. The design pursues an extreme 2 millimeter edge clearance, balancing structural integrity with visual lightness. The paper must retain sufficient support along the edges while presenting crisp and delicate contours. Each month features distinct die cut specifications and formal variations, placing rigorous demands on tooling accuracy, paper tension control, and registration precision.
- Realization and Technology
- This project adopts 450gsm Favini Contact Pack-FCF01, selected for its refined matte surface and structural stability. The substantial thickness provides firmness while maintaining a gentle chromatic expression, allowing light to pass through the die-cut forms and produce clear, layered shadows. The calendar combines laser engraving with high- precision die-cutting. The design pursues an extreme 2mm edge clearance, balancing structural integrity with visual lightness. The paper must retain sufficient support along the edges while presenting crisp and delicate contours.
- Operation and Interaction
- Time passed. The user pulls out a page from the calendar and places it behind, as if sending the memory deep into his mind. Simultaneously, through the laser-engraved seams, the new month presents a fresh look. This action is akin to swapping slides, allowing memories to be retrieved and savored at any time. Users are free to freely swap out the month combinations, letting the calendar present different appearances according to their mood.
- Project Duration and Location
- Started in August 2025, completed in December 2025, in Taiwan.
- Specifications
- DIMENSION- W200 x D25 x H120/ mm TECHNICAL PROPERTIES- Precision laser cutting Holder- frosted acrylic Paper- 450gsm Favini Contact Pack-FCF01
- Keywords
- Calendar, Graphic Design, Desk Calendar, Laser Cutting
