Press Release
Scene Aesthetics Design Co., Ltd Receives the Silver A' Design Award for Industrial Bank of China Bank Commercial Space in Interior Space and Exhibition Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Scene Aesthetics Design Co., Ltd for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 26, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Industrial Bank of China Bank Commercial Space by Scene Aesthetics Design Co., Ltd, designed for Industrial Bank Co., Ltd.. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Industrial Bank of China Bank Commercial Space
Industrial Bank of China is an interior design for a bank branch covering 1680 square meters. The space is divided into three zones: a lobby service area, a business transaction area, and a VIP area. Universal service counters stand at the front, while teller and advisor workstations are placed in back office zones. Smart guidance, queuing systems, and digital displays support the service flow. Dedicated areas serve seniors, visitors with limited mobility, and children. Low VOC paints, reclaimed wood, recyclable metals, and prefabricated modules are used.
About Scene Aesthetics Design Co., Ltd
Scene Aesthetics Design Co., Ltd, the first brand SI and experience props design company aiming at aesthetic design and scene construction under the guidance of positioning theory in China, subverted the traditional SI design concept and mode, and created a new era of scene aesthetic design and brand experience marketing. Scene Aesthetic is user-oriented, and design is a specific solution to the problem. Before the design, a large number of researches within the industry and trends outside the industry will be carried out to define the core problems to be solved to ensure that the channel does not deviate, can be landed and can be replicated.
Award Record
This recognition makes Scene Aesthetics Design Co., Ltd a winner of 5 A' Design Awards. The awards span the editions from 2022 - 2023 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181495
- A' Design Award Page: https://competition.adesignaward.com/181495
- Media Showcase: https://www.designnewsroom.com/!181495
- Laureate Profile: https://dezigners.org/d/334024
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Industrial Bank of China Bank Commercial Space
- Function
- Bank Commercial Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Light Gray, Rosy Brown, Dark Slate Gray, Gainsboro and Gray
- Images
- 5
- Client
- Industrial Bank Co., Ltd.
The Recognition
- Laureate
- Scene Aesthetics Design Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181495
Credits
- Team
- Wendong Zhou,, Ella.Y.Choi,, Qilin Yang,, Shuidong He,, Jingfan Chen,, Ziyou Liu,, Zuoxiu Zhang,, Lian Duan,, Xinran Liu, and Chang’an Luo
Design Details
- Unique Properties
- The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
- Inspiration
- Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
- Research
- Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
- Challenge
- The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
- Realization and Technology
- The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
- Operation and Interaction
- To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
- Project Duration and Location
- The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
- Keywords
- Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
