Press Release
Xfun Packaging Design Platform by Aiit Peking University Is Granted the Silver A' Design Award in Digital Product Design
Aiit Peking University acknowledged for digital product design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2026 /DesignNewswire/ Xfun Packaging Design Platform by Aiit Peking University, designed for Advanced Institute of Information Technology, Peking University, has been granted the Silver A' Design Award in the Digital Product Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Xfun Packaging Design Platform
Xfun is an artificial intelligence powered platform for packaging design. The platform combines concept generation, online editing and print ready output in one workflow. Brands, designers and printers can work together from the first brief to final production. Built in knowledge bases cover paperboard boxes, flexible packaging and labels, while CMYK color management and material texture simulation keep results within real production standards. A modular interface groups generation, parameter setting and the material library to shorten design cycles and reduce costs.
About Aiit Peking University
Advanced Institute of Information Technology, Peking University, Zhejiang is a private non-enterprise unit jointly established by Peking University and Xiaoshan District, Hangzhou City, Zhejiang Province. With the goal of building an internationally influential information technology research and think tank that leads the development of China's information economy, the institute focuses on advancing core technologies for future digital economy industries such as artificial intelligence, smart cities, smart healthcare, and intelligent manufacturing.
Award Record
With this recognition, Aiit Peking University is a winner of 1 A' Design Award.
About the A' Digital Product Design Award
The A' Digital Product Design Award is an international competition recognizing top digital product designs by leading brands, designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to digital product designers, user experience designers, user interface designers and interaction designers from all countries. Entries typically include digital products, apps, e-books, virtual reality experiences, interactive websites and digital games. Awarded digital product designs are published at https://dezigners.org/design-category/digital-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/180331
- A' Design Award Page: https://competition.adesignaward.com/180331
- Media Showcase: https://www.designnewsroom.com/!180331
- Laureate Profile: https://dezigners.org/d/379152
- Further Information from the Laureate: https://xfun.design/homePage
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xfun Packaging Design Platform
- Function
- Packaging Design Platform
- Category
- Digital Product Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- White, Light Gray, Silver, Dim Gray and Black
- Images
- 5
- Client
- Advanced Institute of Information Technology, Peking University
The Recognition
- Laureate
- Aiit Peking University
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180331
Credits
- Team
- Advanced Institute Of Information Technology Peking University and Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan
Design Details
- Unique Properties
- Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
- Inspiration
- Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
- Research
- With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
- Challenge
- The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
- Realization and Technology
- Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
- Operation and Interaction
- A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
- Project Duration and Location
- The project started in March 2024.
- Keywords
- Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
