Press Release
Tmall Home Zheng Zhou Song Shan Lu Shop by Taobao Design Wins the Silver A' Design Award in Interior Space and Exhibition Design
Taobao Design acknowledged for interior space and exhibition design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2026 /DesignNewswire/ Tmall Home Zheng Zhou Song Shan Lu Shop by Taobao Design, designed for Tmall Home, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Tmall Home Zheng Zhou Song Shan Lu Shop
Tmall Home Zheng Zhou Song Shan Lu is a home appliance store with an exhibition area of 3,170 square meters. The theme All Things Grow links the outdoor storefront, the entrance area, the integrated service area and the green landscape. The storefront uses a layered streamlined form inspired by sprouting seedlings. The entrance combines non slip matte stone flooring with smart mirror panels for display and interaction. Shade tolerant evergreen plants, natural pebbles and custom moss trays need little maintenance. The design presents technology and Eastern culture together.
About Taobao Design
Taobao Design, a team serving billions of consumers worldwide, is dedicated to creating emotionally resonant design to make business straightforward yet beautiful. Our mission is to help renowned Taobao and Tmall craft exceptional user experience by connecting users, business, and technology. We understand user needs, clarify product interactions, define visual styles, and offer brand marketing plans; we strive for excellence in design.
Award Record
With this recognition, Taobao Design is a winner of 2 A' Design Awards. The awards were granted between the 2024 - 2025 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/180315
- A' Design Award Page: https://competition.adesignaward.com/180315
- Media Showcase: https://www.designnewsroom.com/!180315
- Laureate Profile: https://dezigners.org/d/367660
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tmall Home Zheng Zhou Song Shan Lu Shop
- Function
- Shop
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- White Smoke, Gray, Light Slate Gray, Dim Gray and Black
- Images
- 5
- Client
- Tmall Home
The Recognition
- Laureate
- Taobao Design
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180315
Credits
- Team
- Xiaoyuan Gu, Ruihua Diao, Shen Lv, Li Tang, Jinjin Meng and Chunxue Zhang
Design Details
- Unique Properties
- The project weaves the theme of All Things Grow through the outdoor storefront, entrance functional area, integrated service area, and green landscape, creating an immersive environment where technology and culture converge. Through thematic storytelling, it organically merges home appliances, user emotions, and Eastern philosophical concepts, transforming the commercial space beyond a mere venue for transactions into a cultural medium that conveys brand values and lifestyle vision.
- Inspiration
- The project draws inspiration from nature and Eastern philosophy. All Things Grow inherits the cosmology of the Tao Te Ching, while Qiyun Xianjing echoes the pursuit of reclusion found in traditional landscape paintings. The seedling like outdoor storefront, the mirror motif in the water purifier area, and the meticulously designed green landscape collectively translate man nature harmony and void solid interplay into tangible spatial language, achieving a modern expression of cultural heritage.
- Research
- As Gen Z emerges as the dominant consumer cohort, their expectations for cultural resonance and immersive experiences have risen dramatically. Concurrently, competition in the home appliance industry has shifted from mere specification comparisons to holistic scenario based solutions. In response, this project addresses the modern desire for technological warmth and mental relaxation by merging Eastern natural philosophy with smart technology, establishing a distinctive brand identity.
- Challenge
- The core innovation is creating a spatial paradigm that integrates culture, technology, and emotion. Unlike conventional home appliance retailers centered on product display, the project is rooted in Eastern ecological wisdom. It uses the metaphor of growth to suggest technological evolution and the concept of Xianjing to reimagine service value, imbuing the commercial space with narrative depth and emotional resonance. This pioneers a shift from selling products to offering ideal lifestyles.
- Realization and Technology
- The outdoor storefront adopts a streamlined, layered structure that captures the graceful silhouette of sprouting seedlings. At the entrance, non slip matte stone flooring and crystal clear smart mirror panels in walls meet display and cleaning requirements while improving user interaction. The green landscape combines shade tolerant evergreen species, natural pebbles, and custom moss trays to ensure enduring ecological beauty with minimal maintenance, embodying a commitment to sustainability.
- Operation and Interaction
- The outdoor storefront mimics sprouting seedlings to convey natural vitality, evolving into an artistic interface that bridges technology, nature, and culture. The area for water purifiers and cleaning appliances at the entrance guides users toward an efficient, fulfilling lifestyle. The integrated service area features soft materials, gentle circulation, and a serene ambiance, along with the green landscape, creating a sanctuary where visitors can pause with ease and restore emotional balance.
- Project Duration and Location
- The project was designed and fully realized in 2025.
- Specifications
- The exhibition area is 3,170 square meters.
- Keywords
- Tmall Home Design,All Things Grow,Eastern Aesthetics,Sprouting Seedlings,Smart Interaction,Green Landscape of Pines, Pebbles and Mosses,Lifestyle Proposition,Fusion of Technology, Futurism, and Art,Home Appliance Retailer
