Press Release
Beatbot Sora 70 Robots by Beijing Fromd Design Consulting Co.,Ltd Wins the Silver A' Design Award in Robotics, Automaton and Automation Design
Beijing Fromd Design Consulting Co.,Ltd honored for robotics, automaton and automation design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2026 /DesignNewswire/ Beatbot Sora 70 Robots by Beijing Fromd Design Consulting Co.,Ltd, designed for Beatbot Technology (USA) Co., Ltd., has been granted the Silver A' Design Award in the Robotics, Automaton and Automation Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Beatbot Sora 70 Robots
Beatbot Sora 70 is a robotic cleaner for swimming pools. The JetPulse technology uses dual water jets to capture floating debris and guide it into the suction inlet, removing the need for manual skimming. Eight motors and 18 sensors support the cleaning of the pool floor, walls, waterline and surface. A surface mooring system deploys two floating pods for stable docking at the pool edge, while SmartDrain channels expel trapped water to reduce weight for one-handed lifting. The streamlined body limits drag during underwater movement.
About Beijing Fromd Design Consulting Co.,Ltd
FromD Innovation originated from the earliest product design company in Beijing. The core members of the team come from the Academy of Arts and Design at Tsinghua University and overseas returnees from Europe and America. It is a comprehensive design consulting company mainly engaged in innovative design and development, providing a series of consulting services from innovation strategy to product design for domestic and foreign clients.
Award Record
With this recognition, Beijing Fromd Design Consulting Co.,Ltd is a winner of 8 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://dezigners.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/179742
- A' Design Award Page: https://competition.adesignaward.com/179742
- Media Showcase: https://www.designnewsroom.com/!179742
- Laureate Profile: https://dezigners.org/d/365056
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beatbot Sora 70 Robots
- Function
- Robots
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Dark Slate Gray, Black, Dim Gray, Dark Gray and Gray
- Images
- 5
- Client
- Beatbot Technology (USA) Co., Ltd.
The Recognition
- Laureate
- Beijing Fromd Design Consulting Co.,Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179742
Credits
- Team
- Qiangqiang Li, Peihang Wang, Huiming Zhang
Design Details
- Unique Properties
- The Beatbot Sora 70 enhances both cleaning performance and user friendliness. Its exclusive JetPulse technology uses dual water jets to actively capture and guide floating contaminants into the suction inlet, eliminating the hassle of manual skimming. Driven by eight motors and 18 sensors, it effectively cleans the pool floor, walls, waterline, and surface. With an intelligent surface mooring system, it docks securely at the pool edge, allowing users to lift it out with just one hand.
- Inspiration
- The design answers a deep rooted need to free users from the chore of pool maintenance. While traditional robots clean the floor and walls, they often miss the most visible surface debris, forcing manual skimming. The Beatbot Sora 70 changes that. Its innovative JetPulse technology uses dual water jets to precisely capture and guide floating debris into the suction inlet, delivering fully autonomous cleaning without any manual intervention.
- Research
- The Beatbot Sora 70 solves the low cleaning efficiency and cumbersome operation of traditional designs. Its innovative JetPulse technology uses dual water jets to efficiently capture and guide floating debris into the suction slot. Its streamlined body and intelligent surface mooring system enable agile underwater movement and easy pool edge retrieval. Navigation based on multiple sensors and remote control via the app or handheld remote further raise the bar for smart pool cleaning.
- Challenge
- Floating debris has long been a persistent challenge in pool cleaning. Skimming by hand is slow and tiring, and traditional designs merely nudge debris around instead of capturing it. To solve this, the Beatbot Sora 70 comes with innovative JetPulse technology, using water jets on both sides to actively capture and guide floating contaminants into the main suction inlet. Combined with strong suction power of 6,800 gallons per hour, it removes surface debris quickly and completely.
- Realization and Technology
- It features a titanium alloy charging assembly and fully recyclable packaging. The surface treatment eliminates paint spraying, enhancing quality and durability while significantly reducing VOC emissions and supporting sustainability. Its sleek, streamlined shape blends into any pool environment, minimizing drag during underwater movement and increasing downward force to improve adhesion, stability, and cleaning efficiency.
- Operation and Interaction
- Its innovative intelligent surface mooring system automatically deploys dual floating pods for precise, stable docking. Integrated SmartDrain technology then opens internal drainage channels to expel trapped water, greatly reducing overall weight so users can lift it with just one hand. A top mounted LED panel shows the current mode and battery level, while the app lets users view pool mapping and cleaning paths in real time and select cleaning modes on demand, enhancing convenience and control.
- Project Duration and Location
- The design and development of the Beatbot Sora 70 took place in Suzhou from June 2025 to January 2026. It was showcased at CES in the United States in January 2026.
- Keywords
- Pool Cleaning Robot, JetPulse Technology, Dual Water Jets, Intelligent Surface Mooring System, SmartDrain Technology, Minimalist and Streamlined Design
