Press Release
Beatbot Sora 30 Robots by Beijing Fromd Design Consulting Co.,Ltd Receives the Silver A' Design Award in Robotics, Automaton and Automation Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Beijing Fromd Design Consulting Co.,Ltd for robotics, automaton and automation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Robotics, Automaton and Automation Design category for Beatbot Sora 30 Robots by Beijing Fromd Design Consulting Co.,Ltd, designed for Beatbot Technology (USA) Co., Ltd.. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Beatbot Sora 30 Robots
Beatbot Sora 30 is a pool cleaning robot developed for swimming pools of different sizes and layouts. A navigation system with 14 sensors, including two ultrasonic sensors, works with a four core processor and dedicated AI algorithms to map the pool and plan efficient cleaning paths. A replaceable 20 liter dust box holds large amounts of debris. Front and rear roller brushes allow thorough cleaning and precise turning. The rounded, streamlined body reduces drag underwater, and the paint free surface finish lowers emissions of volatile organic compounds.
About Beijing Fromd Design Consulting Co.,Ltd
FromD Innovation originated from the earliest product design company in Beijing. The core members of the team come from the Academy of Arts and Design at Tsinghua University and overseas returnees from Europe and America. It is a comprehensive design consulting company mainly engaged in innovative design and development, providing a series of consulting services from innovation strategy to product design for domestic and foreign clients.
Award Record
With this recognition, Beijing Fromd Design Consulting Co.,Ltd is a winner of 7 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://dezigners.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/179740
- A' Design Award Page: https://competition.adesignaward.com/179740
- Media Showcase: https://www.designnewsroom.com/!179740
- Laureate Profile: https://dezigners.org/d/365056
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Beatbot Sora 30 Robots
- Function
- Robots
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Dark Slate Gray, Black, Dim Gray, Burly Wood and Dark Salmon
- Images
- 5
- Client
- Beatbot Technology (USA) Co., Ltd.
The Recognition
- Laureate
- Beijing Fromd Design Consulting Co.,Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179740
Credits
- Team
- Qiangqiang Li, Peihang Wang, Yu Qiao, Huiming Zhang
Design Details
- Unique Properties
- The pool cleaning robot, with simplicity and efficiency as the core, comprehensively upgrades its user experience through the deep integration of powerful hardware and smart technology. It features an intelligent 14 sensor navigation system with dual ultrasonic sensors, a Cortex A7 4 core 1.8 GHz processor, and self developed AI algorithms, enabling precise environmental mapping and efficient path planning. An innovative replaceable 20 liter dust box effortlessly tackles extensive debris loads.
- Inspiration
- As the global swimming pool market expands, traditional cleaning devices suffer from poor perception, single functionality, and a monotonous industrial style, failing to meet diverse user needs. In response, this product integrates an intelligent 14 sensor navigation system and multiple cleaning modes into a compact, rounded body. It effortlessly tackles complex pool environments and naturally blends into the pool setting, redefining the experience of pool maintenance.
- Research
- Considering the limitations of traditional pool cleaning devices with poor perception, single functionality, and limited intelligence, this product aims to truly achieve full scenario adaptation. Featuring an intelligent 14 sensor navigation system and AI algorithms, it flexibly accommodates diverse pool environments. Combined with multiple cleaning modes, large front and rear roller brushes, and a large capacity dust box, it delivers a more efficient and user friendly pool cleaning solution.
- Challenge
- The core innovation of the product lies in its ability to achieve full scenario adaptation. With an intelligent 14 sensor navigation system, the product dynamically adjusts its cleaning strategy based on the dimensions and layout of pools to ensure comprehensive coverage. Featuring large front and rear roller brushes, it allows thorough cleaning and precise turning. An innovative replaceable 20 liter dust box enhances debris capacity to tackle large pools, greatly improving cleaning efficiency.
- Realization and Technology
- The surface employs a paint free process, offering a smooth touch and improving overall texture. The process also decreases VOC emissions, contributing to environmental protection. The top surface utilizes distinct colors to clearly define functional zones. The product boasts a streamlined form with a forward leaning orientation, reducing visual volume, minimizing hydrodynamic drag, and providing greater downward pressure to improve underwater operability and adhesion for more efficient cleaning.
- Operation and Interaction
- The dedicated app offers three cleaning modes including Auto, Floor Only, and Energy Saving, while also supporting real time progress tracking, water temperature monitoring, and smart maintenance alerts. In addition, users can customize their go to mode via a programmable toggle for one touch activation, with no app needed. This design perfectly balances intelligence with convenience.
- Project Duration and Location
- The project started in Suzhou in July 2025 and is expected to be completed in Suzhou in March 2026.
- Keywords
- Intelligent Pool Cleaning Robot, Intelligent 14 Sensor Navigation System, Multiple Cleaning Modes, Replaceable Dust Box, Rounded Streamlined Form, Paint Free Process
