Press Release
Shenzhen Junpei Jewelry Group Co., Ltd Is Honored with the Bronze A' Design Award for Pesiu Pendant in Jewelry Design
Shenzhen Junpei Jewelry Group Co., Ltd acknowledged for jewelry design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Jewelry Design category for Pesiu Pendant by Shenzhen Junpei Jewelry Group Co., Ltd. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Pesiu Pendant
Pesiu is a pendant inspired by Pixiu, a mythical creature of Chinese tradition linked with fortune and protection. The playful and friendly form softens the solemn look of traditional jewelry. Interactive details include round eyes that open and close through a gravity lever mechanism, ingot shaped ears that move with a gentle touch, and a gold cash coin that can be flipped and rotated. Each piece is handmade with filigree and silk grain engraving that define the soft fur, while gemstones and diamonds add brilliance.
About Shenzhen Junpei Jewelry Group Co., Ltd
JEMPER, with 20 years of deep cultivation in the jewelry industry, draws essence from Eastern culture and integrates it with international fashion aesthetics. With its unique positioning as "Jewelry-grade Gold," the brand creates gold jewelry works that better fit modern lifestyle scenarios, combining high-end fashion sense with youthful appeal.
Award Record
This recognition makes Shenzhen Junpei Jewelry Group Co., Ltd a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/179390
- A' Design Award Page: https://competition.adesignaward.com/179390
- Media Showcase: https://www.designnewsroom.com/!179390
- Laureate Profile: https://dezigners.org/d/377766
- Further Information from the Laureate: http://www.junpeizhubao.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pesiu Pendant
- Function
- Pendant
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Gray, Rosy Brown, Light Slate Gray, Peru and Sienna
- Images
- 5
The Recognition
- Laureate
- Shenzhen Junpei Jewelry Group Co., Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179390
Credits
- Team
- Yan Yang, Fengjun Shi
Design Details
- Unique Properties
- Inspired by the Eastern mythical hybrid creature Pixiu, the pendant reinterprets a traditional symbol through a contemporary lens. Its playful and friendly form softens the solemnity of traditional jewelry. Dynamic interactive details like blinkable eyes, movable ears, and a reversible gold cash coin enliven the piece with animated charm. Exquisite techniques including openwork enamel and silk grain engraving vividly capture the spirited expression of the creature and reflect a sense of luxury.
- Inspiration
- Pixiu is an auspicious creature in Chinese mythology, revered and loved for its power to draw in fortune and ward off evil. Traditionally crafted as ornaments or accessories, it embodies wishes for prosperity and safety. By drawing on the lively expressions of the Jade Pixiu of the Han Dynasty, the piece breathes new life into the ancient mythical creature for contemporary wearers through modern design language and fine jewelry craftsmanship.
- Research
- Through research, the design team found that traditional Pixiu accessories tend to emphasize auspicious symbolism while falling short in aesthetic appeal. Often regarded as lucky charms, they struggle to meet the fashion tastes of contemporary young consumers. In response, the team reimagined Pixiu through modern design language, playful interactive features, and refined craftsmanship, creating a piece that both inherits cultural depth and aligns with modern aesthetics.
- Challenge
- The challenge is to overcome the rigid, old image of Pixiu jewelry and create a new form that aligns with modern aesthetics. While preserving liveliness, the design softens facial expressions of Pixiu, reducing severity. It integrates many Chinese elements. The ears take the shape of ingots, symbolizing the gathering of wealth and prosperity. The eyebrows and whiskers are styled with auspicious cloud patterns, creating a dignified yet friendly expression and a protective presence.
- Realization and Technology
- Each piece is meticulously handmade using filigree and silk grain engraving techniques. Fine gold threads outline its lively contours like embroidery, while delicate carving defines its facial structure and soft fur, infusing the piece with lifelike vitality and a smooth handfeel. The large gold cash coins are adorned with gemstones and diamonds, exuding a noble brilliance. The high jewelry grade rail setting ensures secure, seamless inlay and elegant, comfortable wear against the skin.
- Operation and Interaction
- The round eyes of Pixiu operate through a gravity lever mechanism, allowing the eyes to open and close with the movement of the wearer, symbolizing eyes open to attract wealth, eyes closed to safeguard wealth. The ingot shaped ears with a rebound structure move with a gentle touch, adding a playful charm. Joined using clamping technique, the two gold cash coins can be flipped with fingertips. The large gold cash coin at the bottom can rotate 360 degrees, creating a wealth in hand effect.
- Project Duration and Location
- Designed and developed in Beijing in January 2024, the product was launched in China in June 2024.
- Specifications
- product dimensions, 27.8 x Depth mm x 43.5 mm
- Keywords
- Eastern Mythical Hybrid Creature Pixiu, Playful and Friendly Form, Symbol of Fortune and Wealth, Dynamic Interactive Features, Gemstones and Diamonds Setting, Silk Grain Engraving Techniques
