Press Release
Hangzhou Minsheng Healthcare Co., Ltd Receives the Bronze A' Design Award for Minsheng Lesuke Packaging in Packaging Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Hangzhou Minsheng Healthcare Co., Ltd for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ Minsheng Lesuke Packaging by Hangzhou Minsheng Healthcare Co., Ltd has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Minsheng Lesuke Packaging
Minsheng Lesuke is a packaging design for a smoking cessation medicine. The design uses a progressive smiling face symbol and a positive colour system to offer encouragement instead of warnings. An orange starter pack marks the beginning of the quitting period, while a green maintenance pack suggests growth and balance. Daily dose cells are divided by precise hot press tear off lines, so one cell is opened each day and progress stays visible. The body is made of recyclable paper based composite film, finished with matte paper and a soft touch film.
About Hangzhou Minsheng Healthcare Co., Ltd
Hangzhou Minsheng Healthcare Co., Ltd. (Stock Code: 301507) is a subsidiary of Hangzhou Minsheng Pharmaceutical Holding Group, focusing on the health industry. As a high-tech enterprise, it integrates the R&D, production, and sales of pharmaceutical products, dietary supplements, functional foods, and medical aesthetic products. Guided by its “Four New” strategy—new products, new projects, new businesses, and new models—the company has strategically restructured its overall operations and brand portfolio, establishing five core business segments: 21 Jinweita, Preb, Minsheng Tongchun, Minsheng, and Jisuran.
Award Record
With this recognition, Hangzhou Minsheng Healthcare Co., Ltd is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/177214
- A' Design Award Page: https://competition.adesignaward.com/177214
- Media Showcase: https://www.designnewsroom.com/!177214
- Laureate Profile: https://dezigners.org/d/374519
- Further Information from the Laureate: https://www.hzmsjk.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Minsheng Lesuke Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Antique White, Light Gray, Chocolate and Lime Green
- Images
- 5
The Recognition
- Laureate
- Hangzhou Minsheng Healthcare Co., Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #177214
Design Details
- Unique Properties
- This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
- Inspiration
- The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
- Research
- Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
- Challenge
- Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
- Realization and Technology
- The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
- Operation and Interaction
- Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.
- Project Duration and Location
- The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
- Specifications
- product dimensions, 82 mm x 25 mm x 125 mm
- Keywords
- Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
