Press Release
Ddml01 Urban Lsv by Jonghwi Lee and Junho Song Wins the Golden A' Design Award in Vehicle, Mobility and Transportation Design
Jonghwi Lee and Junho Song honored for vehicle, mobility and transportation design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Vehicle, Mobility and Transportation Design category for Ddml01 Urban Lsv by Jonghwi Lee and Junho Song, designed for Daedong Mobility. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Ddml01 Urban Lsv
This low speed vehicle has been designed to deliver accessible and efficient mobility in urban and community environments. Its form language reflects the refined aesthetics of modern electric vehicles, with sharp proportions, smooth surfaces, and streamlined Led lighting. A widened entry frame, lowered ground clearance, and adjustable seating improve comfort and ease of use for people of all ages. Built on a standardized platform with a scalable battery system, the design extends from compact to larger formats, enabling versatile applications from neighborhood mobility to resorts.
About Jonghwi Lee and Junho Song
Jonghwi Lee is an industrial designer based in Seoul, South Korea, specializing in the transportation and mobility sector. Currently practicing at Daedong Mobility, Lee focuses on developing practical design solutions for low-speed vehicles (LSVs), robotics, and specialized utility transport. His approach applies human-centered methodologies to optimize structural efficiency, usability, and manufacturing feasibility in heavy and specialized vehicles. By researching modular platforms and functional materials, Lee aims to contribute to the advancement of mobility systems.
Award Record
This recognition makes Jonghwi Lee and Junho Song a winner of 1 A' Design Award.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Typical entries include cars, motorcycles, bicycles, trucks, buses and trains. The awarded vehicle designs are published at https://dezigners.org/design-category/vehicle
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/176927
- A' Design Award Page: https://competition.adesignaward.com/176927
- Media Showcase: https://www.designnewsroom.com/!176927
- Laureate Profile: https://dezigners.org/d/374156
- Further Information from the Laureate: https://daedongmobility.co.kr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ddml01 Urban Lsv
- Function
- Urban Lsv
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dark Slate Gray, Dim Gray, Black, Slate Gray and Dark Gray
- Images
- 5
- Client
- Daedong Mobility
The Recognition
- Laureate
- Jonghwi Lee and Junho Song
- Country
- Republic of Korea
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #176927
Credits
- Team
- Junho Song and Jonghwi Lee
- Image Credits
- Main; Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025. Optional; Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Design Details
- Unique Properties
- This design embodies the sleek and refined form language of modern electric vehicles. Clean surfaces, slim Led lighting, and sharp proportions create a dynamic yet elegant presence. The widened entry frame and lowered stance are seamlessly integrated into the sculptural flow, emphasizing accessibility without compromising style. Its unique value lies in merging functional inclusivity with a streamlined, future-oriented aesthetic.
- Inspiration
- The inspiration for this project lies in creating a mobility solution built on a standardized battery and platform system across vehicle sizes. This approach enables not only commercial applications but also easy and accessible use in urban and community settings. The scalable structure, from small to large formats, supports diverse needs such as resorts, golf courses, logistics, and neighborhood transport, ensuring efficiency and readiness for production. Equally important, the form language of this vehicle was carefully developed to align with Daedong Mobility’s existing design identity while looking toward the future.
- Research
- The research for this project was based on a user-centered design study combined with market analysis. The objective was to understand the rising demand for sustainable and versatile low-speed vehicles in North America, especially in urban neighborhoods and community environments, as well as in commercial sectors such as resorts, golf courses, and logistics. The methodology combined field observations, competitor benchmarking, and ergonomic studies. We analyzed how people of different age groups enter, exit, and interact with vehicles, while also studying community traffic patterns and lifestyle trends.
- Challenge
- The hardest part was understanding the North American lifestyle and how people prefer to board and use low-speed vehicles for short, frequent trips. Defining the right entry design and usability features was not obvious. We conducted on-site visits and months of field research, observing communities and users directly. This process revealed insights that guided the accessible design and ensured cultural fit.
- Realization and Technology
- This project applies a standardized battery and platform system across different vehicle sizes, significantly reducing development cost and shortening production time. Modular scalability ensures flexibility while maintaining quality, enabling rapid realization from concept to market.
- Operation and Interaction
- The vehicle is designed for effortless daily use in communities and urban areas. Wide entry space and low ground clearance make getting in and out simple, while adjustable seats allow comfort for all ages. Easy steering and intuitive controls ensure smooth driving. Its standardized platform enhances efficiency, while the design focuses on safety, comfort, and inclusive mobility, making it more practical and enjoyable than conventional small vehicles.
- Project Duration and Location
- The project was carried out in Korea from April to September 2025, and it is currently in the mock-up stage. The team is preparing to participate in the PGA Show to be held in Orlando, Florida in 2026.
- Specifications
- Width 1200mm x Length 2770mm x Height 1803 mm. / Wheelbase 1741mm, Ground Clearance: 250mm / The vehicle has been designed in accordance with sae j826 (H-Point determination), sae j1100 (interior dimension definitions), and sae j941 (driver eyellipse) standards.
- Keywords
- LSV, Urban Mobility, Mobility Platform
