Press Release
Junjian Wan Is Honored with the Golden A' Design Award for Lidu 1308 Alcoholic Beverage Packaging in Packaging Design
Junjian Wan honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 27, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Lidu 1308 Alcoholic Beverage Packaging by Junjian Wan, designed for Jiangxi Zengpintang Cultural Creativity Co.， Ltd.. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Lidu 1308 Alcoholic Beverage Packaging
Lidu 1308 is a packaging design for a Chinese spirit. The design unites Jingdezhen porcelain craft and Lidu brewing tradition. The ceramic bottle holds 500 ml and carries Yuan Dynasty blue and white dragon motifs with underglaze painting and an embedded golden seal. The metal alloy cap is engraved with characters inspired by movable type printing. The outer case is made of rigid board wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. A rotating opening structure reveals the bottle for display.
About Junjian Wan
Junjian Wan is a packaging designer based in Nanchang, China, with a focus on cultural creative product design. He specializes in integrating traditional Chinese cultural elements with modern design language, creating functional and aesthetically resonant packaging solutions for Jiangxi Zengpintang Cultural Creativity Co., Ltd. His work bridges traditional craftsmanship and contemporary design, supporting the inheritance of regional cultural heritage and the development of local creative industries. With years of experience in cultural and consumer product packaging, he collaborates with brands to enhance product value through culturally rooted, user-centric design.
Award Record
This recognition makes Junjian Wan a winner of 2 A' Design Awards. All of the awards belong to the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/176216
- A' Design Award Page: https://competition.adesignaward.com/176216
- Media Showcase: https://www.designnewsroom.com/!176216
- Laureate Profile: https://dezigners.org/d/331970
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lidu 1308 Alcoholic Beverage Packaging
- Function
- Alcoholic Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Dark Slate Gray, Dark Slate Blue, Steel Blue and Gainsboro
- Images
- 5
- Client
- Jiangxi Zengpintang Cultural Creativity Co.， Ltd.
The Recognition
- Laureate
- Junjian Wan
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #176216
Design Details
- Unique Properties
- Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
- Inspiration
- Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
- Research
- Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
- Challenge
- The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
- Realization and Technology
- The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
- Operation and Interaction
- The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.
- Project Duration and Location
- The project was initiated and completed in Nanchang in January 2024.
- Specifications
- Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
- Keywords
- Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
