Press Release
Classy Mansion Sales Center by Matrix Design Receives the Platinum A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Matrix Design for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2026 /DesignNewswire/ Classy Mansion Sales Center by Matrix Design has been granted the Platinum A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Classy Mansion Sales Center
Classy Mansion is a sales center in Jinan, China, designed as an oriental style club. The interior covers about 1400 square meters and includes a tea room, a spa area, a gym, a lounge and several private dining rooms. Natural wood, landscape textured stone, antique bronze finishes, Suzhou embroidery and lacquerware are combined with low saturation tones. A sunken lounge holds a 16 meter interactive LED screen. Handcrafted screens and antiques add cultural depth. The layout balances privacy with open and fluid movement.
About Matrix Design
Matrix Design, founded in 2010, is headquartered in Shenzhen, China, with branches in Beijing, Shanghai, Chengdu, Xi’an, Wuhan, and Hong Kong. In 2022, Matrix Design Co., Ltd. completed its initial public offering (stock code: 301365), becoming the 400th listed company in Shenzhen. Matrix is committed to providing integrated spatial design solutions for clients, striving to achieve sustainable value creation in terms of environmental, social, cultural, and economic benefits. Its services span a wide range of sectors including office, residential real estate, commercial retail, cultural and educational facilities, healthcare and senior living, and hospitality.
Award Record
This recognition makes Matrix Design a winner of 3 A' Design Awards. The awards were granted in the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/174520
- A' Design Award Page: https://competition.adesignaward.com/174520
- Media Showcase: https://www.designnewsroom.com/!174520
- Laureate Profile: https://dezigners.org/d/370230
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Classy Mansion Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Matrix Design
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #174520
Credits
- Image Credits
- Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.
Design Details
- Unique Properties
- This design creates a luxurious oriental-style club that blends classical cultural elements with modern sensibilities. By integrating natural materials, low-saturation tones, and large-scale layouts with handcrafted screens, antiques, and non-heritage crafts, the space offers both high-end sophistication and emotional resonance. Its blend of spatial fluidity, privacy, and aesthetic refinement distinguishes it from conventional commercial real estate.
- Inspiration
- Inspired by the refined wooden purlins of the Beijing Forbidden City and the stillness of Jinan Daming Lake, the project reinterprets Eastern architecture and landscape into contemporary language. The design explores themes of minimalism, natural beauty, and cultural continuity, aiming to convey a modern interpretation of oriental hidden luxury through spatial storytelling.
- Research
- This project involved cultural research on Eastern architectural and aesthetic traditions. The objective was to create a space that balances classical serenity with contemporary needs. Research methods included spatial analysis, cultural artifact study, and on-site material testing. The insights led to the integration of intangible heritage and modern functions, enhancing both spatial identity and market differentiation.
- Challenge
- The key challenge was to de-commercialize a sales space and transform it into a lifestyle destination that evokes memory and belonging. Constraints included tight schedules, balancing privacy with openness, and sourcing historically resonant materials. The team overcame these by using spatial storytelling, modular programming, and cultural research to create depth and uniqueness.
- Realization and Technology
- The project employs a combination of handcrafted elements and modern construction techniques. Materials include antique bronze finishes, landscape-textured stone, natural wood, Suzhou embroidery, lacquerware, and repatriated antiques. Construction involves high-precision custom fabrication, sustainable material sourcing, and integration of cultural craftsmanship into interior finishes.
- Operation and Interaction
- Visitors are immersed in curated lifestyle scenes that feel both private and expansive. As they move through the club, sensory elements like flowing water features, interactive LED art walls, and layered textures create moments of pause and engagement. Each space is designed to evoke emotional warmth while remaining intuitive and fluid in spatial navigation.
- Project Duration and Location
- The project started in November 2023 in Jinan, China and finished in September 2024
- Specifications
- Total design area is approximately 1400 square meters. The sunken lounge features a 16-meter LED interactive screen. Spatial modules include a tea room, spa area, gym, lounge, and multiple private dining rooms. All public facilities comply with accessibility standards, and built-in furniture meets E1-grade environmental safety requirements.
- Keywords
- Oriental Luxury, Modern Club, Traditional Craftsmanship, Hidden Aesthetics, Cultural Design, Repurposed Antiques, Low-Saturation Palette, Natural Materials, Immersive Experience, Non-Heritage Art
