Press Release
Silver A' Design Award in Furniture Design Goes to Flora Armchair by Victor Leite
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Victor Leite for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2026 /DesignNewswire/ Flora Armchair by Victor Leite, designed for Domum Casa, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Flora Armchair
Flora is an armchair designed for free and informal rest. The continuous curved form removes the boundaries between seat, backrest and arms, inspired by the opening of a flower bud. The asymmetrical shell allows sitting, leaning or lying in several positions, without mechanisms or adjustments. The base is made of solid tauari wood and the shell of pressed curved multilaminate wood, finished by hand and upholstered with sustainable materials. A loose roll cushion adds support in different uses. Flora measures 108 by 110 by 90 centimetres.
About Victor Leite
Victor Leite is a product designer and curator of major brands in the high-end segment decoration, created several pieces of furniture throughout his time at Studio Tri Design and he is currently a partner at Mollde Consultoria, in addition to having been the founder of the show of fixed decoration Casa Mollde + Content - a collaborative project that included the support and sponsorship of more than 40 brands in the segment.
Award Record
Victor Leite is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/173938
- A' Design Award Page: https://competition.adesignaward.com/173938
- Media Showcase: https://www.designnewsroom.com/!173938
- Laureate Profile: https://dezigners.org/d/357821
- Further Information from the Laureate: https://bit.ly/victorleite
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Flora Armchair
- Function
- Armchair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Saddle Brown, Sienna, Linen, Black and Peru
- Images
- 5
- Client
- Domum Casa
The Recognition
- Laureate
- Victor Leite
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #173938
Design Details
- Unique Properties
- Flora proposes an intuitive and emotional ergonomics, inspired by the blooming of a flower bud. Its continuous form dissolves boundaries between seat, backrest, and arms, allowing multiple ways of use. With a sculptural design and renewable wood structure, it values body freedom, sustainability, and customization, without losing identity or function.
- Inspiration
- Flora was born from the desire to rethink the act of sitting, proposing a free and unstructured rest. Inspired by the shape of a blooming flower bud, its curved shell gently embraces the body. Without rigid divisions, it allows multiple uses, guided by the user's sensibility. More than function, it is a poetic proposal on being in space with affection, freedom, and truth.
- Research
- The research aimed to rethink sitting from the perspective of the sensitive, not mechanical, body. Informal postures and daily gestures of rest were observed, leading to an asymmetrical, embracing form. Inspired by a blooming flower, Flora combines user testing, renewable materials, and intuitive design to propose a freer, more emotional, and everyday-connected experience of rest.
- Challenge
- The challenge was to break traditional ergonomics without losing comfort. Flora invites lying down, not just sitting, requiring a study of informal postures and new support criteria. Production was also a challenge, translating free curves into viable molds. Integrating sustainable materials without compromising aesthetics reinforced the project's vision as a new perspective on rest.
- Realization and Technology
- Flora blends technological precision and artisanal skill. Its solid tauari wood base is sustainably sourced and finely crafted. The curved shell is molded from pressed multilaminates, finished by hand, and upholstered with eco-conscious materials. The roll cushion is crafted with care and offers flexible use. Entirely produced in Brazil, the process honors local furniture tradition with environmental awareness.
- Operation and Interaction
- Flora encourages intuitive, sensory interaction, breaking with the frontal use of traditional armchairs. Its curved, asymmetrical shape invites sitting, lying, or leaning freely. The adjustable cushion enhances comfort in various uses. With no mechanisms or adjustments, the piece welcomes spontaneously, promoting a natural flow between body, presence, and rest.
- Project Duration and Location
- The project began in 2020 and was first published in 2021 in Sao Paulo, Brazil.
- Specifications
- Dimensions: width: 108 cm - depth: 110 cm - height: 90 cm Seat height: 40 cm Arm height: 60 cm Weight: 25 kg Includes roll cushion, 60 x 15 cm, freely placed. Structure in tauari wood and curved multilaminate, upholstered with sustainable materials.
- Keywords
- Lounge Chair, Organic Design, Brazilian Design, Sustainable Furniture, Sculptural Seating, Contemporary Craft, Human-Centered Design, Nature-Inspired Furniture, Emotional Design, Curved Wood
