Press Release
Bloom GmbH Nürnberg Receives the Silver A' Design Award for Unheardible Music Competition Branding in Advertising, Marketing and Communication Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Bloom GmbH Nürnberg for advertising, marketing and communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Unheardible Music Competition Branding by Bloom GmbH Nürnberg, designed for D-Bue Wettbewerb, has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Unheardible Music Competition Branding
D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.
About Bloom GmbH Nürnberg
Grow to your true size Size alone is nothing. True greatness is finding, giving and developing your best. We bring the true values of companies, brands and products to light and help them to grow strategically. We adapt our team 100% to the task at hand - from consultants and creatives to a network of specialists. This is how we develop interdisciplinary, tailor-made solutions for brand strategy, design, digital solutions and lead generation. The focused personal expertise of successful marketing and communication experts is the backbone of Bloom.
Award Record
This recognition makes Bloom GmbH Nürnberg a winner of 5 A' Design Awards. The awards span the editions from 2019 - 2020 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/173864
- A' Design Award Page: https://competition.adesignaward.com/173864
- Media Showcase: https://www.designnewsroom.com/!173864
- Laureate Profile: https://dezigners.org/d/273577
- Further Information from the Laureate: https://bit.ly/4jJhkoP
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Unheardible Music Competition Branding
- Function
- Music Competition Branding
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Silver, Rebecca Purple, Maroon, Dark Gray and Black
- Images
- 5
- Client
- D-Bue Wettbewerb
The Recognition
- Laureate
- Bloom GmbH Nürnberg
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #173864
Credits
- Team
- Phillip Gaiser, Melissa Porzner, Eva-Maria Engelbrecht, Bruna Soares, Lilly Molau, Stefan Maier-Wimmer, Sebastian Hudl, Jana Himmel, Nico Boike, Elisa Jones and Benjamin Jungert
Design Details
- Unique Properties
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- Inspiration
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- Challenge
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- Realization and Technology
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- Operation and Interaction
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- Project Duration and Location
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- Specifications
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- Keywords
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
