Altavita Visual Identity Design by Roozbeh Mashhadizadeh Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design

Roozbeh Mashhadizadeh acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Altavita Visual Identity Design by Roozbeh Mashhadizadeh, designed for Altavita, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Altavita Visual Identity Design

The Altavita Visual Branding project employs an isometric geometric form inspired by architectural drawings to symbolize transition and invitation. The design reflects architectural depth while maintaining clarity and simplicity. A vertical composition emphasizes balance and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity extends to stationery, packaging and digital media, ensuring consistency across applications and delivering a timeless professional presence with minimal expression.

About Roozbeh Mashhadizadeh

Roozbeh is a Copenhagen-based logo and visual branding designer with close to four decades of experience. Raised in an artistic family and trained as a graphic designer, he helps brands find their visual voice through bold, smart, and timeless design.

Award Record

This recognition makes Roozbeh Mashhadizadeh a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/173445
A' Design Award Page: https://competition.adesignaward.com/173445
Media Showcase: https://www.designnewsroom.com/!173445
Laureate Profile: https://dezigners.org/d/362939

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Altavita Visual Identity Design
Function: Visual Identity Design
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: White Smoke, Dark Red, Dim Gray, Maroon and Firebrick
Images: 5
Client: Altavita

The Recognition

Laureate: Roozbeh Mashhadizadeh
Country: Denmark
Recognition: A' Design Award
Edition: 2025 - 2026
Design ID: #173445

Credits

Image Credits: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.; Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.; Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.; Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.; Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.

Design Details

Unique Properties: The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Inspiration: The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Research: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Challenge: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Realization and Technology: The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Operation and Interaction: The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Project Duration and Location: The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Specifications: Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Keywords: Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout