Press Release
Terra Short Film Architecture by Hugo Ferreira Wins the Silver A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Hugo Ferreira honored for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Terra Short Film Architecture by Hugo Ferreira, designed for Okdraw, has been granted the Silver A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Terra Short Film Architecture
Terra is an animated short film in which dust, gravity and man-made ruins are the main subjects. The film runs for about five minutes, uses an aspect ratio of 2.35:1 and is set to the music track E2 by the band Muay. Terra is presented as a tribute to architecture, technology, science fiction cinema and music. The work was created with 3ds Max and Corona Renderer, with editing and color correction in Adobe software. Animation, camera work and lighting were made by hand, while collisions, explosions and cracks were simulated with plugins. Brutalist forms guided the visual direction.
Award Record
With this recognition, Hugo Ferreira is a winner of 1 A' Design Award.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. It is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Typical entries include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. The awarded computer graphics designs are published at https://dezigners.org/design-category/computer-graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172997
- A' Design Award Page: https://competition.adesignaward.com/172997
- Media Showcase: https://www.designnewsroom.com/!172997
- Laureate Profile: https://dezigners.org/d/368891
- Further Information from the Laureate: https://www.okdraw.net/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Terra Short Film Architecture
- Function
- Short Film Architecture
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dim Gray, Gray, Black, Light Slate Gray and Dark Slate Gray
- Images
- 5
- Client
- Okdraw
The Recognition
- Laureate
- Hugo Ferreira
- Country
- Portugal
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172997
Credits
- Image Credits
- Written, Directed and Produced by: Okdraw Music by: Muay
Design Details
- Unique Properties
- Terra is a short animation film, based on a what if kind of story, where, dust, gravity, and man made ruins are the protagonists. Terra was written for the music E 2 of the band Muay - a music written inicialy for the live Soundtrack for the movie Earth (Terra), of Aleksandr Dovzhenko. Terra attempts to be an honest homage to architecture, technology, sci-fi movies, and music.
- Inspiration
- Terra finds its primary inspiration in a fusion of Sci-Fi movies, utopian ideals and stories, music, ancient machines, the solidity of rocks, and the aesthetic of brutalism. Examples:
- Research
- Terra finds its primary inspiration in a fusion of Sci-Fi movies, utopian ideals and stories, music, ancient machines, the solidity of rocks, and the aesthetic of brutalism.As we were not used to work with this aesthetic, we submerged ourselves in movies like 'The Tragedy of Macbeth, Lighthouse, and Sin City. We also consulted the photography of Saul Leiter and Sebasião Salgado. All of these references helped us to understand how, in the absence of color, we can use contrast as a shaping, and eye-guiding tool. Consequently, lighting direction, camera movement, and post-production went hand in hand at all times.
- Challenge
- Curiously enough, the most difficult part was probably working free from the constraints of a client: with endless possibilities, it is hard to establish boundaries. Between the music, story, and visuals, it was not easy to strike the right balance. Occasionally, we went too far while experimenting and had to dial it down a notch.
- Realization and Technology
- We wanted to implement as much of our daily work flow as possible, so our setup did not deviate much from the industry standard. We used 3ds Max with Corona Renderer, and Adobe After Effects and Premiere for editing and color correction. Our approach was straightforward, with us solving problems as we encountered them and embracing limitations as part of the creative process. We were more concerned with the results than with realistic physics – if it looked good, me would move on. All the animation, camera work, and lighting were done by hand. The only exceptions were the rock collisions, explosions, and cracks, for which we used the Phoenix FD plugin and tyFlow to simulate various effects.
- Operation and Interaction
- Watch it and listen to it.
- Project Duration and Location
- This project started in August 2022 and was finished in February 2023. Was writen, directed and produce on our studio, with the help of Rebus Farm.
- Specifications
- Length: 5.20 min Type of film: CG Animation Aspect Ratio: 2.35:1 Music: E2 by Muay
- Keywords
- music, video, short film, brutalism