Press Release
Bronze A' Design Award in Packaging Design Goes to Heavens Elix Kombucha Tea by Sajindas Devidas
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Sajindas Devidas for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Heavens Elix Kombucha Tea by Sajindas Devidas, designed for Heavens Elix, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Heavens Elix Kombucha Tea
The Heavens Elix Kombucha design captivates with its striking pink to orange gradient, perfectly complementing the refreshing Hibiscus flavor, while the Lemon and Blueberry variants are highlighted with their own vibrant accents. The bold serif typography of Elix exudes a premium aesthetic, while the soft clouds and delicate hibiscus flowers evoke a natural, almost ethereal ambiance. The minimalistic, well balanced layout ensures clarity and ease of reading, while the small circular emblem with a floral icon adds a refined touch, reinforcing the brand's organic essence.
About Sajindas Devidas
I'm Sajindas Devidas, a visionary product design leader with 20+ years of experience turning complex problems into seamless, high-impact digital solutions. With a deep focus on user-centered design, AI-driven UX, and accessibility, I’ve led initiatives that boosted engagement and conversions. As the founder of DoPotluck and co-founder of DoHomeFood, I blend entrepreneurial drive with design excellence. Armed with an E-MBA and a passion for inclusive innovation, I craft experiences that truly connect. "Great design isn’t just seen, it’s felt, understood, and remembered."
Award Record
This recognition makes Sajindas Devidas a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172182
- A' Design Award Page: https://competition.adesignaward.com/172182
- Media Showcase: https://www.designnewsroom.com/!172182
- Laureate Profile: https://dezigners.org/d/367525
- Further Information from the Laureate: http://bit.ly/42hhuOB
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heavens Elix Kombucha Tea
- Function
- Kombucha Tea
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Crimson, Indian Red, Firebrick, Tomato and Light Salmon
- Images
- 5
- Client
- Heavens Elix
The Recognition
- Laureate
- Sajindas Devidas
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172182
Design Details
- Unique Properties
- Heavens Elix can design stands out with its vibrant pink-to-orange gradient, giving it a fresh and inviting look that matches the hibiscus flavor. The elegant typography, with "ELIX" in a bold serif font, adds a premium feel, while the soft clouds and delicate hibiscus flowers create a natural, almost dreamy vibe. The minimal yet well-balanced layout makes the text easy to read without feeling cluttered. The small circular emblem with a floral icon adds a refined touch, reinforcing the organic method.
- Inspiration
- This design is inspired by nature, luxury branding, and modern health-conscious aesthetics. The pink-to-orange gradient reflects the vibrant hues of hibiscus flowers and tropical sunsets, evoking freshness and energy. The soft cloud elements create a light, airy feel, reinforcing purity and a "heavenly" essence that aligns with the brand name. The elegant typography and minimalist layout suggest a premium, sophisticated product, standing apart from the more rustic designs.
- Research
- Design research for Heavens Elix focused on understanding what customers value most unique flavors easy to use packaging and a healthy product. We explored different ways to make the bottles and cans both attractive and practical ensuring they stand out on shelves. The research also looked at how people interact with kombucha packaging leading to designs that are not only visually appealing but also functional and convenient for everyday use.
- Challenge
- The creative challenge was to design something distinctively unique, setting it apart from competitors, with an eye-catching appeal that would attract users and encourage them to purchase the product.
- Realization and Technology
- The Heavens Elix Kombucha packaging blends premium aesthetics with an approachable design. A deep pink to warm orange gradient evokes vitality and wellness while soft cloud motifs and floral overlays enhance its organic feel. Bold serif typography adds sophistication complemented by clear sans serif descriptors. Sustainable aluminum cans UV spot printing and a semi-matte finish ensure quality and eco conscious appeal. Each flavor Hibiscus Lemon and Blueberry features distinct yet cohesive colorways.
- Operation and Interaction
- Heavens Elix's bottle or tin can is designed to be user friendly and functional. To enjoy the drink, simply open the can or bottle and pour it into a glass or drink directly. The bottle keeps the kombucha fresh, and the can is lightweight, making it easy to carry. The key feature is its ability to keep the drink naturally fizzy and full of flavor. It performs better because of its high quality ingredients, ensuring a refreshing and healthy experience with every sip.
- Project Duration and Location
- This project started on March 10th 2025 and finished on March 20th, at Columbus Ohio
- Specifications
- Height: Approximately 4.8 inches 12.2 cm Diameter: Approximately 2.6 inches 6.6 cm Volume: 12 US fluid ounces 355 ml
- Keywords
- Product Design, Label Design, Kombucha tea, Visual Design
