Press Release
Guangzhou Xiongmao Outdoor Products Is Honored with the Silver A' Design Award for Xiong Mao Wild Shell Outdoor Jacket in Outdoor Gear and Camping Equipment Design
Guangzhou Xiongmao Outdoor Products acknowledged for outdoor gear and camping equipment design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Xiong Mao Wild Shell Outdoor Jacket by Guangzhou Xiongmao Outdoor Products, designed for Guangzhou Xiongmao Outdoor Products Co., Ltd., has been granted the Silver A' Design Award in the Outdoor Gear and Camping Equipment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Xiong Mao Wild Shell Outdoor Jacket
Xiong Mao Wild Shell is an outdoor jacket designed for hiking and trail running. The jacket is made entirely from biobased materials. Its three fabric layers use a single material, so the jacket can be recycled without separating the layers. A microporous membrane and Dyneema fibers add wear resistance and breathability. Ultrasonic seam taping improves water resistance. Ergonomic modeling and seamless splicing keep the weight at 248 grams. The jacket folds into a sling bag for easy carrying.
About Guangzhou Xiongmao Outdoor Products
XIONGMAO, a Chinese fashion outdoor lifestyle brand, was born in 1896 in China's first knitting factory. XIONGMAO advocates the concept of "born naturally, walk freely" and focuses on the development of outdoor clothing and equipment that coexist with function and fashion. We are committed to becoming China's national treasure outdoor brand, providing global users with physical and mental freedom of outdoor life experience.
Award Record
This recognition makes Guangzhou Xiongmao Outdoor Products a winner of 1 A' Design Award.
About the A' Camping Gear and Outdoor Equipment Design Award
The A' Camping Gear Design Award is an international industrial design competition recognizing good camping equipment by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to camping gear designers, outdoor equipment designers, product designers and industrial design studios from all countries. Typical entries include tents, sleeping bags, backpacks, camping stoves, lanterns and multi-tools. The awarded camping gear designs are published at https://dezigners.org/design-category/camping-gear
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172058
- A' Design Award Page: https://competition.adesignaward.com/172058
- Media Showcase: https://www.designnewsroom.com/!172058
- Laureate Profile: https://dezigners.org/d/367831
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xiong Mao Wild Shell Outdoor Jacket
- Function
- Outdoor Jacket
- Category
- Outdoor Gear and Camping Equipment Design
- Discipline
- Industrial Design
- Industry
- Sports
- Colors
- Dark Khaki, Pale Goldenrod, Olive Drab, Khaki and Burly Wood
- Images
- 5
- Client
- Guangzhou Xiongmao Outdoor Products Co., Ltd.
The Recognition
- Laureate
- Guangzhou Xiongmao Outdoor Products
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172058
Credits
- Team
- Yuxuan Huang and Hongjian Zhu
Design Details
- Unique Properties
- The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort.
- Inspiration
- Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity.
- Research
- As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential.
- Challenge
- Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability.
- Realization and Technology
- The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality.
- Operation and Interaction
- By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement. With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild.
- Project Duration and Location
- The design and development of this jacket began in Guanghzou, in June 2024.
- Specifications
- Various sizes available
- Keywords
- Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design
