Press Release
Masato Kure Receives the Golden A' Design Award for Youngor Experien Fashion Store in Interior Space and Exhibition Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Masato Kure for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Youngor Experien Fashion Store by Masato Kure, designed for The Triangle.jp.co., Ltd, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Youngor Experien Fashion Store
The design harmonizes tradition and innovation, seamlessly integrating a long established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.
About Masato Kure
1985 Born in Jiangsu, China 2008 Bachelor of Environmental Design, Tama Art University 2009- TONERICO:INC. 2014- TONERICO:INC. Chief Designer 2017- Established THE TRIANGLE.JP/President
Award Record
With this recognition, Masato Kure is a winner of 4 A' Design Awards. The awards span the editions from 2022 - 2023 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/171554
- A' Design Award Page: https://competition.adesignaward.com/171554
- Media Showcase: https://www.designnewsroom.com/!171554
- Laureate Profile: https://dezigners.org/d/331570
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Youngor Experien Fashion Store
- Function
- Fashion Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Images
- 5
- Client
- The Triangle.jp.co., Ltd
The Recognition
- Laureate
- Masato Kure
- Country
- Japan
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171554
Credits
- Team
- Masashi Ota, Tatsuya Yokoyama and Yuze Ma
Design Details
- Unique Properties
- This design harmonizes tradition and innovation, seamlessly integrating a long-established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.
- Inspiration
- This project was conceived to integrate five distinct fashion brands into a single, unified space while preserving each brand’s unique identity. Our approach focused on spatial composition, material contrasts, and lighting to ensure individual expression within a cohesive environment. The result is a curated space where visitors can seamlessly navigate between brands, experiencing diversity while appreciating the harmony of the overall design.
- Challenge
- The project features large circular lighting elements integrated into the ceiling, strategically tilted to create a dynamic spatial experience. These fixtures, measuring approximately 8000 mm in diameter, provide uniform illumination while enhancing the architectural composition. The lighting design utilizes diffused panels for a soft glow, ensuring both functionality and aesthetic appeal, while accentuating key product displays.
- Realization and Technology
- The design was developed through an iterative process, balancing spatial composition, material selection, and lighting to create a seamless yet dynamic experience. We employed modular layouts to ensure flexibility and adaptability while maintaining a cohesive identity. Advanced lighting techniques were used to highlight textures and define zones, enhancing the interaction between the brands and visitors within the unified space.
- Operation and Interaction
- This space is designed to create a smooth and immersive shopping experience. The flexible layout allows visitors to move naturally between brand zones without feeling restricted. The ceiling lighting enhances the atmosphere, making the space feel open and inviting. Each design element works together to highlight products effectively, ensuring a visually engaging and comfortable experience for shoppers.
- Project Duration and Location
- The project commenced in 03, 2023 and was completed in 10, 2024. Designed to enhance the retail experience, the space was meticulously planned to facilitate seamless navigation between brand zones while maintaining a cohesive atmosphere. The ceiling lighting was strategically implemented to create an inviting ambiance, ensuring optimal product presentation and a refined shopping environment.
- Specifications
- The project spans an area of approximately 1600㎡, designed with modular spatial elements to ensure adaptability. Ceiling heights range from 4200 mm to 4900 mm, with flexible partitioning allowing seamless integration of multiple brand zones. Advanced lighting are implemented at a height of 4200 mm, optimizing visual appeal and guiding movement.
