Press Release
Vision K Vision Vehicle by Deniz Kurtcepe Wins the Silver A' Design Award in Car and Land Based Motor Vehicles Design
Deniz Kurtcepe acknowledged for car and land based motor vehicles design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Vision K Vision Vehicle by Deniz Kurtcepe, designed for Kurtcepe, has been granted the Silver A' Design Award in the Car and Land Based Motor Vehicles Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Vision K Vision Vehicle
Vision K is a groundbreaking concept car combining advanced human-machine interface technology with life centered design. Inspired by wind sculpted monoliths, its sleek, aerodynamic silhouette optimizes both form and function. The vehicle features an AI-driven cockpit with real time data integration, intuitive no look controls, and adaptive displays, ensuring a seamless and distraction free driving experience. Developed through extensive user testing, The K redefines automotive innovation by enhancing usability, safety, and driver engagement.
About Deniz Kurtcepe
We are a global technology consultancy specializing in digital innovation, software development, and strategic design. Our story began in Finland in 2000, and today, we are a team of over 750 designers, developers, and strategists worldwide. We have offices in six countries across Europe, North America, and Asia, with our headquarters located in Helsinki. We operate in eight business units that provide end-to-end digital solutions in industries such as aerospace, defense and security, industrial, healthcare, gaming and entertainment, retail, and public services.
Award Record
Deniz Kurtcepe is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Car and Land Based Motor Vehicles Design Award
The A' Car Design Award is an international car design competition recognizing good car designs by leading car designers and automotive brands worldwide. The competition is organized within the A' Design Award & Competition and is open to car designers, automobile designers, industrial designers and motor vehicle companies from all countries. Entries typically include sedans, hatchbacks, suvs, convertibles, coupes and minivans. Awarded car designs are published at https://dezigners.org/design-category/car
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/171323
- A' Design Award Page: https://competition.adesignaward.com/171323
- Media Showcase: https://www.designnewsroom.com/!171323
- Laureate Profile: https://dezigners.org/d/359154
- Further Information from the Laureate: https://bit.ly/vision-k
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Vision K Vision Vehicle
- Function
- Vision Vehicle
- Category
- Car and Land Based Motor Vehicles Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Images
- 5
- Client
- Kurtcepe
The Recognition
- Laureate
- Deniz Kurtcepe
- Country
- Netherlands
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171323
Credits
- Image Credits
- Image #Main : Creator Deniz Kurtcepe; Creator Deniz Kurtcepe
Design Details
- Unique Properties
- Vision K redefines the driving experience through a life centric approach, integrating intuitive controls with advanced Human Machine Interface technology. Inspired by wind-sculpted monoliths, its aerodynamic design merges aesthetics with performance. Featuring real time data integration and nolook controls, The K minimizes cognitive load, enhancing safety and usability. Developed through extensive user testing, it seamlessly blends form, function, and cutting edge technology.
- Inspiration
- The inspiration for Vision K stems from the natural elegance of wind shaped rock formations and the need for an intuitive driving experience. Extensive research with 200 drivers revealed the challenges of traditional dashboard designs, leading to the development of no look controls and an optimized human machine interface. By balancing digital and physical interfaces, The K enhances focus, reducing distractions and redefining the relationship between driver and machine.
- Research
- Vision K’s development was driven by a comprehensive user study involving over 200 drivers. Research focused on cognitive load, ergonomic usability, and real time data integration. Methodologies included eye-tracking analysis, reaction time assessments, and adaptive user interface testing. Insights led to an optimized human machine interface, reducing distractions and improving accessibility. Findings were directly applied to the design, ensuring an intuitive, data informed user experience.
- Challenge
- The primary challenge was balancing digital innovation with user familiarity. Over-reliance on touchscreen interfaces in modern vehicles has led to increased cognitive load and distractions. By studying user behavior, the K introduced a hybrid system integrating tactile feedback and adaptive displays. Achieving seamless interaction required extensive prototyping, refining button placement, haptic response, and visual hierarchy to create an intuitive driving environment.
- Realization and Technology
- Vision K was developed using advanced 3D modeling, computational fluid dynamics, and ergonomic simulations. The vehicle’s monolithic structure optimizes aerodynamics while lightweight composite materials enhance efficiency. The human machine interface system integrates AI driven real-time data, adaptive displays, and haptic feedback for seamless interaction. Precision engineering ensures an intuitive, safe, and high-performance driving experience.
- Operation and Interaction
- Vision K prioritizes an intuitive and distraction free driving experience. Nolook physical controls allow drivers to operate essential functions without taking their eyes off the road. The AI-powered human machine interface adapts to user preferences, streamlining real-time data and minimizing cognitive load. By integrating digital and tactile interactions, the system enhances usability, providing a seamless balance between automation and driver control.
- Project Duration and Location
- The Vision K project commenced in 2022 and was developed over two years, involving multidisciplinary teams across Europe and North America. Extensive user testing and iterative prototyping took place in controlled environments and real-world conditions. The final design integrates insights from extensive driver research, culminating in an innovative, user focused automotive experience.
- Specifications
- Vision K features a low, aerodynamic silhouette designed for maximum efficiency. Dimensions: Width 1900mm x Length 4800mm x Height 1400mm. The vehicle integrates a fully digital cockpit with an adaptive user interface, incorporating AI driven customization. The no look control system utilizes haptic feedback and strategically placed physical buttons for critical actions, enhancing safety and reducing driver distraction.
- Keywords
- Concept Car, HMI, User-Centered Design, No-Look Controls, Ergonomic Interface, Futuristic Vehicle, AI-Driven Cockpit, Aerodynamic Design, Automotive Innovation, Seamless Interaction
