Press Release
Mohsen Koofiani Receives the Bronze A' Design Award for Parsirang Egg Producer in Packaging Design
Mohsen Koofiani recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Parsirang Egg Producer by Mohsen Koofiani, designed for Parsirang Eggs, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Parsirang Egg Producer
In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.
About Mohsen Koofiani
Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming.
Award Record
This recognition makes Mohsen Koofiani a winner of 10 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/171319
- A' Design Award Page: https://competition.adesignaward.com/171319
- Media Showcase: https://www.designnewsroom.com/!171319
- Laureate Profile: https://dezigners.org/d/330755
- Further Information from the Laureate: https://koofiani.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Parsirang Egg Producer
- Function
- Egg Producer
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Gainsboro, Light Gray, Dark Goldenrod and Silver
- Images
- 5
- Client
- Parsirang Eggs
The Recognition
- Laureate
- Mohsen Koofiani
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171319
Credits
- Image Credits
- Creator, Illustration and Design: Mohsen Koofiani
Design Details
- Unique Properties
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- Inspiration
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- Research
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- Challenge
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- Realization and Technology
- Sustainable Cellulose Packaging + Label The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
- Operation and Interaction
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- Project Duration and Location
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- Specifications
- Pack 6: Width 150mm, Depth 105mm, Height 75mm Pack 10: Width 240mm, Depth 110mm, Height 75mm Pack 10: Width 290mm, Depth 110mm, Height 75mm
- Keywords
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
