Press Release
Xiaobing Cheng Is Honored with the Silver A' Design Award for Cloud Living Room Corporate Logo in Graphics, Illustration and Visual Communication Design
Xiaobing Cheng honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2025 /DesignNewswire/ Cloud Living Room Corporate Logo by Xiaobing Cheng, designed for Cloud Living Room, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Cloud Living Room Corporate Logo
Cloud Living Room is a corporate logo created for an urban exhibition and reception space in Shenzhen. The mark is centered on the idea of a window, framing a view of the city and its future. The modular form is drawn from the opening movement of windows, and it also recalls the slider components used in technological interactions. The logo is built on the golden ratio and is printed with Pantone spot colors. The design aims to express openness and to connect urban culture with technology.
Award Record
With this recognition, Xiaobing Cheng is a winner of 2 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/171292
- A' Design Award Page: https://competition.adesignaward.com/171292
- Media Showcase: https://www.designnewsroom.com/!171292
- Laureate Profile: https://dezigners.org/d/174393
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cloud Living Room Corporate Logo
- Function
- Corporate Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Chocolate, Saddle Brown, Rebecca Purple and Teal
- Images
- 5
- Client
- Cloud Living Room
The Recognition
- Laureate
- Xiaobing Cheng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171292
Design Details
- Unique Properties
- Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
- Inspiration
- The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
- Research
- Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
- Challenge
- The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
- Realization and Technology
- logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
- Operation and Interaction
- The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.
- Project Duration and Location
- The project was established in Shenzhen in 2023.
- Specifications
- Packaging box: 400mm * 330mm * 65mm
- Keywords
- Design, logo design, Science and Technology Humanities
