Press Release
Po-Hsuan Chu Receives the Bronze A' Design Award for Batchwell Branding Project in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Po-Hsuan Chu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Batchwell Branding Project by Po-Hsuan Chu, designed for Batchwell. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Batchwell Branding Project
Batchwell's reimagined packaging merges bold modern retro aesthetics with refined craftsmanship, creating a visually striking yet highly functional design. Vibrant colors and clean typography enhance shelf presence, while lightweight pouches and intuitive sachets ensure effortless usability. Balancing artisanal quality with convenience, the design allows consumers to enjoy premium cocktails anytime, anywhere. Every detail enhances the drinking experience, making craft cocktails more accessible and enjoyable with minimal effort.
About Po-Hsuan Chu
Po-Hsuan Chu is a Brooklyn-based graphic designer with nearly a decade of experience in branding, packaging, and visual storytelling. She has collaborated with brands like Batchwell and NOMO, leading rebranding efforts and crafting impactful visuals. Passionate about design as a cultural connector, she engages with creative spaces like Amant and Practice Studio. Elsa’s work blends strategy and artistry, earning recognition in industry competitions like the DIELINE Awards. Dedicated to pushing creative boundaries, she continues to shape meaningful brand experiences that inspire and engage.
Award Record
This recognition makes Po-Hsuan Chu a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170942
- A' Design Award Page: https://competition.adesignaward.com/170942
- Media Showcase: https://www.designnewsroom.com/!170942
- Laureate Profile: https://dezigners.org/d/361312
- Further Information from the Laureate: https://webatchwell.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Batchwell Branding Project
- Function
- Branding Project
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Medium Sea Green, Chocolate, Dark Orange, Light Green and Sea Green
- Images
- 5
- Client
- Batchwell
The Recognition
- Laureate
- Po-Hsuan Chu
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170942
Design Details
- Unique Properties
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Inspiration
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Research
- Designed for Real Moments Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time. A New Era Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun.
- Challenge
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Realization and Technology
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Operation and Interaction
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
- Project Duration and Location
- Duration: 2023-2024 Location: VENICE BEACH, CA
- Specifications
- Packaging: 6.5” x 8” x 3”
- Keywords
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
