Powerbuilding Brand Identity by Anton Bukoros Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Anton Bukoros honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ Powerbuilding Brand Identity by Anton Bukoros has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Powerbuilding Brand Identity

PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.

About Anton Bukoros

Anton Bukoros is a designer with over five years of experience in developing visual communication systems for companies operating in international markets, including the United States, Canada, Australia, and the Netherlands. His work spans collaborations with technology startups as well as established businesses undergoing structural or brand transformations. He focuses on building visual design systems that support and align with organizational business objectives

Award Record

Anton Bukoros is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/170914
A' Design Award Page: https://competition.adesignaward.com/170914
Media Showcase: https://www.designnewsroom.com/!170914
Laureate Profile: https://dezigners.org/d/366808

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Powerbuilding Brand Identity
Function: Brand Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Dark Slate Blue, Black, Medium Violet Red, Maroon and Brown
Images: 5

The Recognition

Laureate: Anton Bukoros
Country: Ukraine
Recognition: Bronze A' Design Award
Edition: 2024 - 2025
Design ID: #170914

Credits

Image Credits: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ] Image #2, It is free to use mock up (photorealistic graphic design) Image #3, It is free to use mock up (photorealistic graphic design); Photographer Anton Bukoros

Design Details

Unique Properties: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations. As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Research: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Challenge: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Operation and Interaction: My project is a brand identity. It provides direct value both to the business owner and the company’s clients. For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors. For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Project Duration and Location: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Keywords: Identity, Logo, Sport, Brand Identity