Press Release
Bronze A' Design Award in Furniture Design Goes to Chong Daybed Daybed by Sema Design Studio
Sema Design Studio recognized for furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Chong Daybed Daybed by Sema Design Studio. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Chong Daybed Daybed
When stepping into traditional Vietnamese homes or strolling through peaceful village roads, one can easily spot the bamboo chong, a simple yet essential part of daily life. Inspired by this familiar image, Chong Daybed was created as a bridge between past and present, offering a modern, refined version while preserving the spirit of the traditional bamboo chong. Chong Daybed is directly inspired by this image, but it has been upgraded to suit modern needs, while still preserving the familiar simplicity and essence of rural culture.
About Sema Design Studio
We are Sema Design Studio and we have VIET KIA Brand with the designs inspired by the national culture of Vietnam. We, as designers, are passionate about exploring and enriching Vietnamese culture and identity through our design experiments and discoveries. This journey is one in which we seek answers to a series of questions revolving around “What is Vietnamese identity?”, “Where do Vietnamese values lie?” and “What makes us different?” From there, we incorporate these elements into our design practice, creating products that embody the spirit, essence, and new values of Vietnam.
Award Record
Sema Design Studio is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170797
- A' Design Award Page: https://competition.adesignaward.com/170797
- Media Showcase: https://www.designnewsroom.com/!170797
- Laureate Profile: https://dezigners.org/d/348639
- Further Information from the Laureate: https://vietkia.com/en/product/chong-day-bed-eng/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chong Daybed Daybed
- Function
- Daybed
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Light Gray, Dark Gray, Silver and Gray
- Images
- 5
The Recognition
- Laureate
- Sema Design Studio
- Country
- Viet Nam
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170797
Credits
- Team
- Phuong Chi Nguyen, Tuan Anh Pham, Dinh Phuc Nguyen and Linh Tran
- Image Credits
- Sema Design Studio, 2023
Design Details
- Unique Properties
- Chong Daybed is made from natural oak wood and microfiber leather, offering durability and comfort. The oak provides strength and a natural aesthetic, while the microfiber leather offers softness, ease of cleaning, and a modern look. The round wooden slats mimic the traditional bamboo joinery, connecting cleverly to create a sturdy structure. Each wooden slat serves not only as a load-bearing component but also as a decorative element, bringing balance and harmony to the overall design.
- Inspiration
- Inspired by the traditional bamboo hammock - a familiar sight in Vietnamese rural villages, Chong Daybed is not just a versatile piece of furniture but also a symbol of folk culture and family warmth. With its elegant design, close-to-nature appeal, and high functionality, Chong represents a connection from the past to the present, becoming a modern furniture piece while retaining the essence of Vietnamese life.
- Research
- The research process began with studying the traditional bamboo chong in Vietnamese folk life, followed by experiments with sustainable materials such as oak wood and microfiber leather. Designers thoroughly researched the structure and function of the bamboo chong, while incorporating modern design principles to create a product that meets the flexible needs of contemporary living spaces.
- Challenge
- The biggest challenge in designing the Chong Daybed was preserving the traditional essence of the bamboo chong while applying modern design principles. Sema Desgin Studio tested seven different versions, facing issues such as instability, lack of sturdiness, and even frame breakage. Through continuous refinement, the structure was optimized to achieve high durability and stability. Disassemblable components and a modular assembly system were introduced to ensure flexibility and ease of maintenance while maintaining the traditional spirit of the bamboo chong in a modern design.
- Realization and Technology
- Chong Daybed is produced with wooden slats assembled using mortise and tenon joints and screws, minimizing the use of adhesives to ensure environmental sustainability. The surface is made from microfiber leather, hand-woven by artisans, offering both elegance and durability. The disassemblable structure allows for easy movement and optimizes maintenance, making it easy to replace parts when necessary.
- Operation and Interaction
- Chong Daybed is a versatile product designed for various uses such as resting, relaxing, and creating a gathering space for family and friends. This design not only provides comfort and convenience but also serves as an aesthetic highlight for both modern and traditional living spaces. Additionally, the daybed is designed with a horizontal bar at one end for hanging towels, books, or other convenient items, enhancing its usability in contemporary living spaces.
- Project Duration and Location
- The product was launched in the end of 2023 after about 3 years of research and producing, and was exhibited in Heritage Journey in VIET KIA Showroom in September 2024.
- Specifications
- Chong Daybed measures 2100 mm x 850 mm x 500 mm. When disassembled, its components are packed in a 2200 mm x 300 mm x 300 mm box for safe transportation. Made of natural oak wood and microfiber leather, it consists of 20 independent parts, making it easy to assemble, transport, and maintain. Its modular design allows for individual component replacement, enhancing durability and adaptability to various living spaces.
- Keywords
- Daybed, Traditional design, Sustainability, Oak wood, Microfiber Leather, Versatile furniture, Craftsmanship, Vietnamese culture, Eco-friendly furniture.
