Press Release
Whispers of Ink Fragrance Packaging by Sha Feng and Jiayi Lu Receives the Golden A' Design Award in Packaging Design
Sha Feng and Jiayi Lu recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Whispers of Ink Fragrance Packaging by Sha Feng and Jiayi Lu, designed for Vitartissimi. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Whispers of Ink Fragrance Packaging
Whispers of Ink is a packaging design for a fragrance series that includes scented candles, travel incense sticks and plaster diffuser stones. The products are made with traditional Chinese heritage techniques. The packaging uses a magnolia book motif, with branches and leaves taken from magnolia trees in Jiangnan gardens. The flower shape is turned into an open book page. The candle container is hand drawn with fine lines and covered with a grass green glaze. Spot color printing and letterpress embossing are used.
About Sha Feng and Jiayi Lu
SoFeng Design Studio is a comprehensive Design studio established in Italy in 2016. In March 2018, Suzhou SoFeng Culture Media Co.,Ltd. was registered in suzhou,China. The company focuses on all creation related to art design and is committed to creating beautiful and comfortable business experience and life aesthetics for customers and the public with our inspiration and design.
Award Record
Sha Feng and Jiayi Lu is a winner of 7 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170587
- A' Design Award Page: https://competition.adesignaward.com/170587
- Media Showcase: https://www.designnewsroom.com/!170587
- Laureate Profile: https://dezigners.org/d/268581
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Whispers of Ink Fragrance Packaging
- Function
- Fragrance Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Dark Olive Green, Dim Gray, Black and Gray
- Images
- 5
- Client
- Vitartissimi
The Recognition
- Laureate
- Sha Feng and Jiayi Lu
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170587
Credits
- Team
- Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4; Photographer Jiayi Lu, 2024.
Design Details
- Unique Properties
- Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
- Inspiration
- The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
- Research
- VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
- Challenge
- The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
- Realization and Technology
- The Printing Technology we use the Spot Color Printing and Letterpress Embossing
- Operation and Interaction
- The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
- Project Duration and Location
- The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Specifications
- Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
- Keywords
- Branding, Packaging, Aromatherapy
