Press Release
Chong Hean Teo Receives the A' Design Award for Montigo Experience Store Retail Design in Interior Space and Exhibition Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Chong Hean Teo for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Montigo Experience Store Retail Design by Chong Hean Teo, designed for Montigo, has been granted the A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Montigo Experience Store Retail Design
Montigo's Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore's Ion Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser engraving stations and a vibrant color wonderland invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Award Record
Chong Hean Teo is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170408
- A' Design Award Page: https://competition.adesignaward.com/170408
- Media Showcase: https://www.designnewsroom.com/!170408
- Laureate Profile: https://dezigners.org/d/366559
- Further Information from the Laureate: https://getmontigo.com/pages/our-stores
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Montigo Experience Store Retail Design
- Function
- Retail Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gainsboro, Rosy Brown, Silver, Dark Gray and Dim Gray
- Images
- 5
- Client
- Montigo
The Recognition
- Laureate
- Chong Hean Teo
- Country
- Malaysia
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170408
Credits
- Team
- Teo Chong Hean(Mason)
- Image Credits
- Photographer Ching, Shop Front,2024.; Photographer Ching, Product Wall,2024.; Photographer Ching, Display Counter,2024.; Photographer Ching, Laser Engraving Counter/Cashier,2024.; Photographer Ching, Videowall display,2024.
Design Details
- Unique Properties
- Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
- Inspiration
- The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment. The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
- Research
- The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship. Key goals included: Elevating the in-store customization journey through tactile and digital touchpoints. -Capturing attention from fast-moving commuters. -Reinforcing brand identity through spatial aesthetics. -Minimizing environmental impact. The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
- Challenge
- Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
- Realization and Technology
- the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
- Operation and Interaction
- The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
- Project Duration and Location
- The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
- Specifications
- 6872mm x 6172mm x 4050mm approximately 452sqft
- Keywords
- Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
