Press Release
Hues Of The Future Architectural Photography by Sara Gaafar Is Granted the Bronze A' Design Award in Photography and Photo Manipulation Design
Sara Gaafar acknowledged for photography and photo manipulation design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Hues Of The Future Architectural Photography by Sara Gaafar, designed for GLC Paints, has been granted the Bronze A' Design Award in the Photography and Photo Manipulation Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Hues Of The Future Architectural Photography
Hues of the Future is a series of architectural photographs of an exhibition held at Ghernata Palace during the second edition of Cairo Design Week in Cairo, Egypt. The exhibition presented the 2024 color trends of GLC Paints through four pavilions created by six Egyptian designers: Brutifully Forward, Ha-beita, Reserva 77 and Casino Central. The pavilions were built from wood, gypsum board and paint. A full-frame camera and tilt-shift lenses were used to control perspective, while bracketing balanced the strong contrasts created by large openings and reflective surfaces.
About Sara Gaafar
Sara Gaafar is a photographer whose work explores the visual language of architectural and interior spaces. Through a considered approach to light, form, and composition, she translates spaces into images that convey mood, rhythm, and spatial identity. Her images reflect a thoughtful observation of composition and atmosphere, creating visual stories that emphasize the lived spirit of spaces. She has collaborated with several well-established design firms, and her work has been featured across various architectural and design platforms.
Award Record
This recognition makes Sara Gaafar a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170401
- A' Design Award Page: https://competition.adesignaward.com/170401
- Media Showcase: https://www.designnewsroom.com/!170401
- Laureate Profile: https://dezigners.org/d/366564
- Further Information from the Laureate: https://www.instagram.com/saragaafar_?igsh=d3I1NTRmMDN6dTZ6&
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hues Of The Future Architectural Photography
- Function
- Architectural Photography
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Saddle Brown, Dim Gray, Rosy Brown, Dark Olive Green and Light Blue
- Images
- 5
- Client
- GLC Paints
The Recognition
- Laureate
- Sara Gaafar
- Country
- Egypt
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170401
Design Details
- Unique Properties
- GLC Paints unveiled its 2024 color trends at Cairo Design Week, showcasing the creations of six Egyptian designers. The exhibition, titled "Hues of the Future," aimed to express aspirations for the ideal home in a century. The project featured four pavilions: Brutifully Forward, Ha-beit'a, Reserva 77 and Casino Central.
- Inspiration
- The fusion of history and future in Hues of the Future was my main inspiration. Photographing this project meant capturing how each pavilion redefined home a century ahead while embracing nostalgia, nature, and community. I was drawn to the interplay of textures, materials, and light. How reflections, openings, and shadows shaped immersive experiences. My vision was to translate these bold concepts into frames that evoke emotion, storytelling, and the human essence within architecture.
- Research
- The architectural photography for Hues of the Future was informed by in-depth research on spatial perception, material interaction, and lighting behavior. A study of natural and artificial light effects guided the approach to capturing depth, texture, and ambiance, ensuring that the materials wood, gypsum board, and paint were represented authentically. Research into visual storytelling and human centric architectural photography influenced framing techniques, emphasizing openness, movement, and interaction within the spaces.
- Challenge
- One of the biggest challenges during the photography of Hues of the Future was balancing light conditions across the different pavilions. The use of large openings and reflective surfaces created strong contrasts, requiring precise exposure control to retain details in both highlights and shadows. To overcome this, bracketing technique was applied, ensuring a balanced and true to life representation of materials and colors. Another challenge was capturing the full spatial experience while maintaining the intended design perspectives. Given the intricate details and varying scales of the installations, a tilt-shift lens was used to correct distortions and preserve architectural integrity.
- Realization and Technology
- The designs were crafted using a combination of wood, gypsum board, and paint, creating dynamic yet functional spaces. Wood was used extensively for structural elements and intricate detailing, adding warmth and a natural feel to each pavilion. Gypsum board allowed for smooth, sculpted surfaces and creative geometric forms, shaping the futuristic yet nostalgic aesthetics. GLC Paints played a crucial role in bringing each vision to life, with carefully selected colors and finishes enhancing textures, depth, and atmosphere across the installations
- Operation and Interaction
- The project’s operation and flow were designed to create a seamless interaction between spaces, materials, and visitors. Each pavilion was strategically positioned to encourage movement and exploration, with open pathways connecting the installations. Interaction was key, natural light, reflective surfaces, and bold colors engaged visitors, inviting them to experience the spaces dynamically rather than passively observing.
- Project Duration and Location
- The project took place through Cairo Design Week 2nd edition in Ghernata Palace, Cairo, Egypt. From 23rd of February to 2nd of March 2024.
- Specifications
- For this project, the architectural photography was executed with a meticulous approach to composition, lighting, and detail to authentically capture the design vision. 1. Equipment and Technical Setup: - High-resolution full-frame camera to ensure clarity and depth. - Tilt-shift lenses for precise perspective control and distortion-free architectural shots. - Tripod and remote shutter release for stability and consistency in framing. 2. Lighting and Exposure: - Natural and artificial lighting balanced to highlight textures, materials, and spatial depth. Bracketing technique was used to manage high-contrast areas. - Long exposure shots for enhanced clarity and rich color rendering. 3.
- Keywords
- Architecture, Interior, Futuristic, Nostalgic, Colors
