Press Release
Namuh Investment Rebranding Brand Design by LMNT Company Wins the Bronze A' Design Award in Advertising, Marketing and Communication Design
LMNT Company of Lmntcompany honored for advertising, marketing and communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for Namuh Investment Rebranding Brand Design by LMNT Company of Lmntcompany. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Namuh Investment Rebranding Brand Design
Namuh Investment Rebranding is a brand identity design created for an investment platform aimed at Millennials and Gen Z. The rebranding moves the platform beyond stock trading toward personal growth through investing. A design system based on a door motif symbolizes new opportunities and is applied consistently across customer touchpoints. Imaginative illustrations present investing as intuitive and approachable. The Daily Shift concept encourages everyday spending to be turned into future-oriented investment.
About LMNT Company
We are looking for brands with inspiring messages to make our community better than before. We study the structure of knowledge on brands, i.e., their history, messages, identity, vision as well as their ethics. What we sought throughout the brands are significant elements. We believe the power of these elements well enable citizens to become more aware, intelligent and prepared, not to be deceived by companies or capital. We strive to help people to escape the cave of misleading perception. lmnt company focuses on the basic elements of a brand, enabling it to discover an essential way to evolve and to effectively engage with consumers.
About Lmntcompany
lmntcompany® is a semiotic branding partner based in seoul. our vision is to be the most fascinating business humanist. we innovate brand elements to spread the ideas inspiring all experience the signification well-being.
Award Record
LMNT Company of Lmntcompany is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170399
- A' Design Award Page: https://competition.adesignaward.com/170399
- Media Showcase: https://www.designnewsroom.com/!170399
- Laureate Profile: https://dezigners.org/d/361317
- Further Information from the Laureate: https://www.mynamuhbegin.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Namuh Investment Rebranding Brand Design
- Function
- Brand Design
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Black, Dark Slate Gray, Yellow Green, White Smoke and Dark Gray
- Images
- 5
The Recognition
- Laureate
- LMNT Company
- Country
- Republic of Korea
- Brand
- Lmntcompany
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170399
Credits
- Team
- Choe Jangsoon, Han Hyungmin, Kim Joeun, Hwang Euiseong and Na Hyunjoo
- Image Credits
- ⓒ2024. LMNT all rights reserved.
Design Details
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Realization and Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Operation and Interaction
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Project Duration and Location
- Seoul, Republic of Korea
- Specifications
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Keywords
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
