Press Release
Roadside Essentials M7 Emergency Machine by Shang Hai, Ai Mu and Bo Zhi Receives the Bronze A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Shang Hai, Ai Mu and Bo Zhi for vehicle parts, auto accessories and care products design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category for Roadside Essentials M7 Emergency Machine by Shang Hai, Ai Mu and Bo Zhi, designed for Luckfire. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Roadside Essentials M7 Emergency Machine
Roadside Essentials M7 is a portable emergency tool for vehicles. Four functions are combined in one device: jump starting, tyre inflation, phone charging and emergency lighting. The single unit replaces several separate products and saves space during travel. The shell is made of fire resistant material, and the core parts include sensors for monitoring and protection. All functions are labelled on the surface, and each interface is placed next to the function it serves. The compact body measures 113 by 61 by 203 millimetres.
About Shang Hai, Ai Mu and Bo Zhi
Luckfire strives to create a better mobile life for users with novel and avant-garde design, innovative and efficient product experience, excellent quality and service, and at the same time, it has stood the test of time and finally become a trusted classic brand in the hearts of users. Luckfire hopes to become a worry-free base for users' travel experience, helping users to enjoy more fun exploring the world, not wasting time by trivial matters, and allowing users to have the time and energy to explore the unknown, experience selflessly, and embrace love.
Award Record
With this recognition, Shang Hai, Ai Mu and Bo Zhi is a winner of 1 A' Design Award.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Typical entries include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. The awarded vehicle accessory designs are published at https://dezigners.org/design-category/vehicle-accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170222
- A' Design Award Page: https://competition.adesignaward.com/170222
- Media Showcase: https://www.designnewsroom.com/!170222
- Laureate Profile: https://dezigners.org/d/366474
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Roadside Essentials M7 Emergency Machine
- Function
- Emergency Machine
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Black, Gray, Dim Gray, Dark Gray and Dark Slate Gray
- Images
- 5
- Client
- Luckfire
The Recognition
- Laureate
- Shang Hai, Ai Mu and Bo Zhi
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170222
Credits
- Team
- Lin Luo, Yihuan Huang, Chenchen Gu and Binghui Xue
Design Details
- Unique Properties
- Roadside Essentials M7 truly embodies the all in one philosophy, where N equals 1. It redefines the multifunctional integration and user experiences an automotive tool can provide. By integrating four key features, including jump starting, tire inflation, phone charging, and emergency lighting, into a single device, the M7 eliminates the need for multiple bulky products, offering the ultimate compact solution to various travel disruptions that every driver and outdoor adventurer faces.
- Inspiration
- Guided by minimalist aesthetics and the Rock Solid color concept, the M7 moves beyond the utilitarian, tool like appearance of traditional emergency gear. It transforms into a travel companion blending functionality and minimalist elegance. With smooth, minimalist lines and a sharp, angular form, it achieves a refined, sophisticated look. This design positions the M7 as a generational leap in automotive and outdoor products, offering users not only functionality but also a stylish experience.
- Research
- As road trips and car camping become increasingly popular, travelers are seeking more versatile automotive tools. However, most products are limited in functionality and poor in multifunctional integration, forcing users to carry separate devices like tire inflators, jump starters, and emergency lights. This causes inconvenient and takes up much space, making travel more complicated. The M7, with its all in one design, offers the ultimate compact companion to boost travel convenience and safety.
- Challenge
- The key challenge lies in achieving the all in one philosophy, where N equals 1. At its core, this means creating a single device that seamlessly replaces multiple tools while maximizing functionality. The design prioritizes compactness and integration, with extensive effort focused on minimizing size and weight without compromising versatility. The result is a device that delivers essential value in reliability, convenience, and safety, enabling users to enjoy every journey with peace of mind.
- Realization and Technology
- All core components follow automotive grade redundancy, with over 30 percent extra margin to guarantee superior reliability in extreme conditions. The shell is made from the materials highly resistant to fire, offering a premium tactile experience and top safety. An intelligent, stable power output algorithm ensures safe energy distribution across all scenarios, plus algorithmic safeguards for ten extreme conditions. All core parts have multiple sensors for comprehensive monitoring and protection.
- Operation and Interaction
- Designed with user friendliness in mind, all functions of the M7 are clearly labeled on the surface, and the placement of interfaces corresponds directly to their functions, making it intuitive for users to understand and operate the product. Additionally, the builtin automatic programs, combined with simple button operations and clear interface displays, allow for a foolproof experience, making the product accessible for nonprofessional users.
- Project Duration and Location
- The design and development of the M7 began in Shanghai, in September 2024 and were completed in Shenzhen, in December 2024. The product will be released for the European and American markets in May 2025.
- Keywords
- All in One Solution, Minimalist Design, Rock Solid Color Concept, Redundancy Philosophy in CMF, Safety Control Design Philosophy, User Friendliness
