Press Release
Abra Mode Pantyhose Box Design by Sajad Izadi Receives the A' Design Award in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Sajad Izadi for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Abra Mode Pantyhose Box Design by Sajad Izadi, designed for Abra Mode, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Abra Mode Pantyhose Box Design
Abra Mode is a packaging box for pantyhose. The box is made of cardboard in cream and gold tones, chosen to suggest calmness, softness and luxury. A window shaped like a crossed woman's leg is cut with a mold and reveals the fabric, showing its texture, density and color. The window removes the need to print a new box for each color or pattern. The coating is water based, matte and recyclable, and it prevents fingerprints on the surface. The box measures 138 mm in width, 25 mm in depth and 240 mm in height. The closed form protects the product from dust and handling in stores.
About Sajad Izadi
He is immersed in a world of design, striving to create more creativity. He tries to gain a deeper understanding of the world by listening, observing, and touching it, and every day is a learning experience for him. He sees himself as a perpetual student of God on Earth. He believes that, until the end of our lives, we are like infants, constantly learning.
Award Record
With this recognition, Sajad Izadi is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170028
- A' Design Award Page: https://competition.adesignaward.com/170028
- Media Showcase: https://www.designnewsroom.com/!170028
- Laureate Profile: https://dezigners.org/d/365043
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Abra Mode Pantyhose Box Design
- Function
- Pantyhose Box Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Dim Gray, Rosy Brown, Silver and Light Gray
- Images
- 5
- Client
- Abra Mode
The Recognition
- Laureate
- Sajad Izadi
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170028
Credits
- Image Credits
- Graphic Designer:Sajad Izadi
Design Details
- Unique Properties
- We all live in a modern world, a world where everything is introduced by brands, and people follow them. These brands dictate what we should wear, what we should eat, or what we should listen to. A brand that does not lead in packaging design cannot shape tastes. In this packaging, an effort has been made to create a design that performs differently compared to other similar brands. Tangibility, product visibility, and ease of use were among the priorities for the brand.
- Inspiration
- All women wear their beautiful dresses when invited to gatherings and celebrations. When they sit on chairs or when models pose for fashion photography, they often cross their legs. This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
- Research
- The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
- Challenge
- The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement. The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
- Realization and Technology
- In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury. The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color. The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
- Operation and Interaction
- This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product. There is no need to produce and print a new box for every color or design. If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
- Project Duration and Location
- The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
- Specifications
- Width:138mm Depth:25mm Height:240mm
- Keywords
- Fashion, Packaging design, Pantyhose, Design, Graphic Design
