Press Release
David Kantor Receives the Bronze A' Design Award for Marlenka Packaging in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes David Kantor for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Marlenka Packaging by David Kantor, designed for Marlenka International s.r.o.. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Marlenka Packaging
The Marlenka packaging redesign centers on a clean, distinctive design that ensures strong shelf presence and clear differentiation across the product range. The packaging system is designed to accommodate a variety of cakes and honey based desserts, using a structured approach to distinguish flavors, formats, and sizes. Premium visual aesthetics enhance product appeal, while innovative materials and advanced printing technologies guarantee exceptional quality. The refined design not only elevates the consumer experience but also strengthens Marlenka's brand identity and market positioning.
About David Kantor
David Kantor is a Czech designer, graphic designer, photographer and illustrator. He is artistic director and founder of Kantors Creative Club, which focuses on cutting edge packaging, graphic and product design as well as photography. He is the author of packaging designs, the creator of key visuals and productions for major Czech brands as well as foreign corporations. It is best characterized by an individual approach to projects, searching for specific graphic motifs, whether illustrations or photographs. It also features a distinctive graphic style, a straightforward approach to customers and years of industry experience.
Award Record
This recognition makes David Kantor a winner of 2 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170016
- A' Design Award Page: https://competition.adesignaward.com/170016
- Media Showcase: https://www.designnewsroom.com/!170016
- Laureate Profile: https://dezigners.org/d/341385
- Further Information from the Laureate: https://www.marlenka.cz/en
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Marlenka Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Burly Wood, Wheat, Saddle Brown, Tan and Bisque
- Images
- 5
- Client
- Marlenka International s.r.o.
The Recognition
- Laureate
- David Kantor
- Country
- Czech Republic
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170016
Credits
- Team
- Radek Vysocký and Vojtěch Halamíček
- Image Credits
- David Kantor Petr Vaněk
Design Details
- Unique Properties
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- Inspiration
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- Research
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- Challenge
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- Realization and Technology
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- Operation and Interaction
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- Project Duration and Location
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- Specifications
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- Keywords
- marlenka, redesign, packaging,
