Press Release
Lance Francisco Receives the Bronze A' Design Award for At Leash Pet Accessory Set in Pet Care, Toys, Supplies and Products for Animals Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Lance Francisco for pet care, toys, supplies and products for animals design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ At Leash Pet Accessory Set by Lance Francisco has been granted the Bronze A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About At Leash Pet Accessory Set
At Leash is a collar and leash set for pets. The collar and the leash are made of TPU-coated webbing, chosen for durability, flexibility and water resistance. Both parts are 3.8 centimeters wide, and the wide form spreads pressure evenly for pet comfort. Reinforced holes of 9 millimeters allow charms to be attached, so each set can be personalized. A snap buckle allows quick fastening and release. The handle can be adjusted for carrying in the hand, at the waist or across the body.
About Lance Francisco
Lance Francisco is an art director and designer based in Shanghai with 10 years of experience under his belt. His career started in the Philippines and it eventually lead him to Shanghai. Lance’s exposure to various multinational and global accounts has honed his skills in providing his clients creative and successful 360 marketing solutions. He has created campaigns for numerous notable brands such as Pepsi, Snickers, Castrol, Greenpeace, Bose, and Netflix, which have been recognized in international award shows like The One Show, Clio, Spikes Asia, AdStars, and Effies APAC. He has also won two major international young creative competitions.
Award Record
This recognition makes Lance Francisco a winner of 3 A' Design Awards. The awards span the editions from 2023 - 2024 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/169794
- A' Design Award Page: https://competition.adesignaward.com/169794
- Media Showcase: https://www.designnewsroom.com/!169794
- Laureate Profile: https://dezigners.org/d/348429
- Further Information from the Laureate: https://atleashlifestyle.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- At Leash Pet Accessory Set
- Function
- Pet Accessory Set
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Gray, Dark Gray, Dim Gray, Silver and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Lance Francisco
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169794
Design Details
- Unique Properties
- at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
- Inspiration
- at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
- Research
- Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
- Challenge
- The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
- Realization and Technology
- at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
- Operation and Interaction
- at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
- Project Duration and Location
- Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
- Specifications
- Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
- Keywords
- customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
