Press Release
Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Amores Beauty Lounge by A4DH Branding Services
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes A4DH Branding Services for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Amores Beauty Lounge by A4DH Branding Services, designed for A4 Design House. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Amores Beauty Lounge
Amores, a premium beauty lounge in Dubai, embodies elegance through a brand identity that merges modernity with cultural heritage. Designed to attract a diverse clientele, with a focus on noble Emirati women, its visual language draws from classic beauty industry elements like mirrors, combs, crowns, and scissors, reinterpreted in a vintage style. Inspired by Arabic architecture and Gulf region motifs like palm trees and gazelles, the identity conveys grace and tradition. An earthy color palette reflects the UAE landscapes, while a bespoke logotype enhances femininity across all touchpoints.
About A4DH Branding Services
Established in 2013, A4DH Branding Services is a distinguished branding agency with offices in Dubai and Tehran. Renowned for its ability to seamlessly integrate design, art, business, and innovation, the agency crafts exceptional brand experiences that resonate globally. With a diverse clientele spanning the United States, Europe, and the Middle East, A4DH Branding Services has become a trusted partner for leading organizations and influential figures. Specializing in comprehensive visual solutions, the agency offers expertise in brand identity, packaging design, and beyond.
Award Record
With this recognition, A4DH Branding Services is a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/169511
- A' Design Award Page: https://competition.adesignaward.com/169511
- Media Showcase: https://www.designnewsroom.com/!169511
- Laureate Profile: https://dezigners.org/d/287530
- Further Information from the Laureate: https://www.instagram.com/amores.uae
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Amores Beauty Lounge
- Function
- Beauty Lounge
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Salmon, Burly Wood, Light Pink, Bisque and Linen
- Images
- 5
- Client
- A4 Design House
The Recognition
- Laureate
- A4DH Branding Services
- Country
- United Arab Emirates
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169511
Credits
- Team
- Mehdi Javadinasab, Amir Asgharzadeh, Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal, Vida Valizadeh, Pariya Tabrizi, Fatemeh Abbasi, Ali Moradi, Zahra Hashemi, Baha Khatambakhsh and Ghazal Babajani
- Image Credits
- Photographer Ali Moradi, Amores, 2024.
Design Details
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition. To achieve this vision, a dynamic approach was adopted in the visual identity design.
- Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Realization and Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Operation and Interaction
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Project Duration and Location
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Specifications
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Keywords
- branding, brand identity, identity design, logo design, visual language
