Press Release
Xiao Quan Zhang Is Honored with the Silver A' Design Award for Moonlight Reverie 7 Piece Set in Bakeware, Tableware, Drinkware and Cookware Design
Xiao Quan Zhang acknowledged for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Moonlight Reverie 7 Piece Set by Xiao Quan Zhang, designed for Zhang Xiao Quan, has been granted the Silver A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Moonlight Reverie 7 Piece Set
Moonlight Reverie 7 is a kitchen knife set made for home cooks and professional chefs. The set covers slicing, chopping bones and peeling, and the knives are kept in a block with ordered slots that keep the countertop tidy. The blades are made of 50Cr15MoV steel with a polymethylsiloxane coating and an antimicrobial treatment that resist corrosion and bacterial growth. The block is made of PP and ABS plastic, can be taken apart for cleaning and includes a sharpener, a scissors holder and a reinforced base for stability.
About Xiao Quan Zhang
"Zhang Xiaoquan" was founded in the first year of Chongzhen of Ming Dynasty (1628 AD), it is a famous Chinese time-honored brand with nearly 400 years of history. "Zhang" always adheres to the ancestral motto of "fine steel and fine workmanship", integrated with modern creative & craftsman spirit". It formed a thousands of high-quality products system with knives and scissors, kitchen tools, personal care, garden hardware, etc.
Award Record
This recognition makes Xiao Quan Zhang a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Typical entries include pots, pans, cutlery, plates, bowls and glasses. The awarded kitchenware designs are published at https://dezigners.org/design-category/kitchenware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/169017
- A' Design Award Page: https://competition.adesignaward.com/169017
- Media Showcase: https://www.designnewsroom.com/!169017
- Laureate Profile: https://dezigners.org/d/365539
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Moonlight Reverie 7 Piece Set
- Function
- Piece Set
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Gainsboro, Light Gray, Linen, Silver and Dark Gray
- Images
- 5
- Client
- Zhang Xiao Quan
The Recognition
- Laureate
- Xiao Quan Zhang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169017
Credits
- Team
- Baichuan Cheng,, Jiali Peng, and Zihan Li
Design Details
- Unique Properties
- This kitchen knife set is designed for modern families and professional chefs who value a high quality of life. With its unique color blocking, carefully selected materials, and advanced antibacterial technology, it perfectly blends visual appeal with practical functionality, providing users with a safer, more convenient, and more efficient way of handling ingredients.
- Inspiration
- Focusing on the principles of simplicity, practicality, and health, this kitchen knife block features a smooth, rounded silhouette characterized by fluid lines, perfectly aligning with modern minimalist aesthetics. Its unique color scheme combines creamy white and warm beige tones, adding subtle yet striking visual depth to the design. This not only elevates its distinctiveness but also infuses any kitchen with a sense of warmth and understated elegance.
- Research
- With rising living standards and growing demands for quality lifestyles, traditional kitchen knives fail modern families who value both kitchen aesthetics and practicality. Issues like limited functionality, bulky blocks, mold susceptibility, and tricky cleaning are problematic. This knife set stands out with unique color blocking in left and right sections, plus multiple practical functions and a detachable feature for easy cleaning. Beyond utility, this design keeps the kitchen tidy and safe.
- Challenge
- Traditional knife blocks are often bulky, difficult to clean, and can pose safety risks. To address these issues, this design prioritizes improving both convenience and safety of this knife set. The knife block incorporates a detachable design for easy and thorough cleaning, along with practical features like an integrated knife sharpener and a scissors holder to enhance usability. The reinforced base prevents the block from tipping or sliding during use, offering extra safety and peace of mind.
- Realization and Technology
- Crafted from 50Cr15MoV steel known for its hardness and wear resistance, the knives stay sharp and durable over time. They feature a polymethylsiloxane coating and CVD antimicrobial technology to enhance corrosion resistance and prevent bacterial growth, ensuring hygiene and safety. The knife block uses PP material that resists heat and has high hardness, along with ABS plastic known for superior overall performance. This combination of materials provides stability and lasting durability.
- Operation and Interaction
- This knife set offers multiple functions such as slicing, chopping bones, and peeling to meet diverse food preparation needs. The slots are thoughtfully laid out for neat organization, eliminating hassles of cluttered countertops for efficient operation and a tidy kitchen space. The streamlined handles fit perfectly in the hand, reducing fatigue during extended use. Balanced weight distribution makes the knives easier to use with precise, smooth control, enhancing the ease of food preparation.
- Project Duration and Location
- The design and development of this knife set began in Hangzhou in December 2024, and it is scheduled to be introduced to the Chinese market in June 2025.
- Keywords
- Kitchen knife set, Color blocking, Fast disassembly, Stable base, Streamlined handles, Efficient organization, Antibacterial and rust resistant, Multifunctional integration
