Press Release
Chinese Zodiac Gift Box Package by Tao Ran Is Granted the Bronze A' Design Award in Packaging Design
Tao Ran acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Chinese Zodiac Gift Box Package by Tao Ran, designed for China State Construction Hailong Technology Company Limited. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Chinese Zodiac Gift Box Package
Chinese Zodiac Gift Box is a packaging box created for Chinese Zodiac dolls. The zodiac animals are drawn with simple lines instead of traditional illustration methods. Each pattern remains concise and easy to recognize, joining ancient themes with a modern visual language. The outer box is made of 1000g gray board and 128g ice white paper with hot stamping. The inner box is made of 500g gray board and 128g ice white paper with hot stamping and a carved EVA tray. The box is intended as a gift for friends.
About Tao Ran
He is an artist from China who graduated with a major in Art and Design in 201. In the same year, he worked in a leading design company in Shenzhen, specializing in the exploration and research of graphic design theory and practice; Established Shenzhen Yixin Visual Brand Consulting Co., Ltd.
Award Record
With this recognition, Tao Ran is a winner of 3 A' Design Awards. The awards span the editions from 2022 - 2023 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168761
- A' Design Award Page: https://competition.adesignaward.com/168761
- Media Showcase: https://www.designnewsroom.com/!168761
- Laureate Profile: https://dezigners.org/d/343411
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chinese Zodiac Gift Box Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Crimson, Maroon, Tomato, Dark Red and Black
- Images
- 5
- Client
- China State Construction Hailong Technology Company Limited
The Recognition
- Laureate
- Tao Ran
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168761
Design Details
- Unique Properties
- Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
- Inspiration
- This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
- Research
- In the process of designing this project, research and thinking were mainly focused on the following three points: 1. How to present creative concepts in the simplest design language 2. How to inject vitality into traditional culture with new design language 3. How to provide a differentiated visual experience for the audience
- Challenge
- Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
- Realization and Technology
- The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
- Operation and Interaction
- The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
- Project Duration and Location
- The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
- Specifications
- Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
