Press Release
Arcadia Logo Design by Shadi Al Hroub Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Shadi Al Hroub for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Arcadia Logo Design by Shadi Al Hroub, designed for Menamonsters. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Arcadia Logo Design
The Sayyida Ahad Al Busaidiyah Foundation's logo is inspired by Her Majesty's cherished Arcadia white flower. It features five petals, each symbolizing a key pillar: women, special needs, the environment, antibullying, and support for the disadvantaged. With a minimalist design, the logo represents growth, hope, and empowerment, aligning with themes of dreaming, learning, and unity. Both versatile and elegant, it reflects the foundation's dedication to positive change and community support, honoring Her Majesty's vision for a brighter future.
About Shadi Al Hroub
I am an award-winning creative director and leader with over 17 years of experience and 9 years of research in branding. I have received 45 international awards at the prestige level from around the world, cementing my status as a true expert in my field. With an extensive background in creative direction, packaging design, and branding, as well as multimedia, I have had the privilege to work with some of the most innovative brands and organizations worldwide.
Award Record
Shadi Al Hroub is a winner of 12 A' Design Awards, including this recognition. The awards span the editions from 2013 - 2014 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168470
- A' Design Award Page: https://competition.adesignaward.com/168470
- Media Showcase: https://www.designnewsroom.com/!168470
- Laureate Profile: https://dezigners.org/d/112067
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Arcadia Logo Design
- Function
- Logo Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Tomato, Light Salmon and Salmon
- Images
- 5
- Client
- Menamonsters
The Recognition
- Laureate
- Shadi Al Hroub
- Country
- United Arab Emirates
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168470
Credits
- Image Credits
- Shadi Al Hroub
Design Details
- Unique Properties
- The branding logo for the Sayyida Ahad Al Busaidiyah Foundation is inspired by the Arcadia white flower, a symbol deeply cherished by Her Majesty. Each petal of the flower represents one of the foundation's five core community focuses: women, special needs, environment, bullying, and the disadvantaged. The design embodies growth, hope, and empowerment, symbolized through the themes of trying, dreaming, smiling, learning, and believing.
- Inspiration
- The inspiration for this brand identity stems from the Arcadia white flower, a symbol of purity, growth, and resilience, which holds special significance for Her Majesty Sayyida Ahad Al Busaidiyah. The flower's petals represent the five pillars of the foundation's mission: women, special needs, environment, bullying, and the disadvantaged. The design aims to visually communicate the foundation's commitment to nurturing these communities, fostering growth, and inspiring hope.
- Research
- The design research focused on understanding the symbolism of the Arcadia flower and its alignment with the foundation's mission. The methodology included interviews with stakeholders, visual exploration, and iterative design processes. The research revealed the importance of creating a logo that not only represents the foundation's goals but also resonates emotionally with its audience. The final design successfully integrates these elements, resulting in a brand identity that is both meaningful and impactful.
- Challenge
- The primary creative challenge was to visually represent the foundation's five focus areas in a cohesive and elegant manner. Balancing simplicity with depth was crucial, as the logo needed to be easily recognizable while conveying the foundation's multifaceted mission. Additionally, ensuring the design resonated with Her Majesty's personal connection to the Arcadia flower added an emotional layer to the project. Overcoming these challenges required extensive research, iterative design processes, and close collaboration with stakeholders.
- Realization and Technology
- The logo was designed using vector-based software (Adobe Illustrator) to ensure scalability and versatility across various applications, including print, digital media, and merchandise. The design process involved extensive research into the symbolism of the Arcadia flower and its alignment with the foundation's mission. The final design was refined to ensure clarity and impact, even at smaller sizes.
- Operation and Interaction
- The logo serves as the central visual element of the foundation's identity, appearing on all communication materials, including websites, social media, brochures, and merchandise. Its simplicity and symbolism make it easily recognizable, while the five petals subtly communicate the foundation's focus areas. The design encourages interaction by inviting viewers to explore the meaning behind each petal, fostering a deeper connection with the foundation's mission.
- Project Duration and Location
- The project began in May, 2022 in Oman and was completed in July, 2022.
- Specifications
- The logo is designed in a 1:1 aspect ratio, ensuring it is adaptable for both digital and print formats. The primary color palette includes soft, natural tones to reflect the purity and growth associated with the Arcadia flower. The design is available in multiple formats (EPS, PNG, JPEG) to accommodate various use cases, from large-scale banners to digital avatars.
- Keywords
- Branding, Logo Design, Foundation, Community Support, Women Empowerment, Special Needs, Environment, Anti-Bullying, Disadvantaged, Arcadia Flower, Growth, Hope, Oman
