Press Release
Golden A' Design Award in Website and Web Design Goes to Dotline Branding Corporate Website by Tomohiro Kaji
Tomohiro Kaji of Tomodachi Ltd recognized for website and web design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Dotline Branding Corporate Website by Tomohiro Kaji of Tomodachi Ltd, designed for Dotline Co., Ltd., has been granted the Golden A' Design Award in the Website and Web Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Dotline Branding Corporate Website
This digital platform presents a flexible design system that integrates brand identity and diverse content into a unified structure. Developed with a smartphone first approach, it ensures accessibility across devices. The layout supports scalability while maintaining visual consistency. Motion graphics and custom typography enhance navigation and engagement, creating a clear, user centered interface tailored to the needs of welfare-related services. The modular format also allows future expansion and adaptation, supporting dynamic updates as content and service lines evolve over time.
About Tomohiro Kaji
Tomohiro Kaji is a former creative director for UNIQLO Co., Ltd. He graduated from Academy of Art University, San Francisco and joined UNIQLO Co., Ltd. in 2008 as the first graphic designer in its communications field. He’s built and managed an in-house creative team contributing global branding projects including HEATTECH and Ultra Light Down product branding, product marketing and digital integraded campaigns. He founded TOMODACHI Ltd. (https://tomodachiltd.com) in 2019, an independent creative agency to create art + strategy for branding, and became its representative director.
About Tomodachi Ltd
Art+Strategic creative agency from Kamakura, Japan.
Award Record
With this recognition, Tomohiro Kaji of Tomodachi Ltd is a winner of 3 A' Design Awards. The awards span the editions from 2023 - 2024 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://dezigners.org/design-category/web
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168462
- A' Design Award Page: https://competition.adesignaward.com/168462
- Media Showcase: https://www.designnewsroom.com/!168462
- Laureate Profile: https://dezigners.org/d/349316
- Further Information from the Laureate: https://tomodachiltd.com/dotline-1
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dotline Branding Corporate Website
- Function
- Corporate Website
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- White, Red, Yellow, Lavender and Orange Red
- Images
- 5
- Client
- Dotline Co., Ltd.
The Recognition
- Laureate
- Tomohiro Kaji
- Country
- Japan
- Brand
- Tomodachi Ltd
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168462
Design Details
- Unique Properties
- We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education. To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
- Inspiration
- Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
- Research
- This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity. Research Objective: To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy. Research Methods & Data Collection: We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.
- Challenge
- The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
- Realization and Technology
- Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
- Operation and Interaction
- The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.
- Project Duration and Location
- The project started in December 2023 and it was launched on August 2024.
- Specifications
- Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
- Keywords
- Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
