Press Release
L'Atelier Five Ltd. Receives the Bronze A' Design Award for Diageo Travel Retail Interior Design in Interior Space and Exhibition Design
L'Atelier Five Ltd. of L'Atelier Five recognized for interior space and exhibition design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Diageo Travel Retail Interior Design by L'Atelier Five Ltd. of L'Atelier Five, designed for L'Atelier Five Ltd, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Diageo Travel Retail Interior Design
Diageo Travel Retail is a shop-in-shop interior designed for the luxury terminal of Incheon International Airport in Seoul. The store covers 40.12 square meters and has walls 2.7 meters tall. Sculptural walls made of thermoformed Corian curve gently through the space, following the idea of liquid shaping stone. Perforated metal, bespoke display units and custom furniture complete the interior. The curved layout guides visitors along a route that presents several whiskey brands within one calm and unified environment.
About L'Atelier Five
Design and Production Agency creating bespoke retail displays, events, pop-ups, windows and retailtainment
Award Record
L'Atelier Five Ltd. of L'Atelier Five is a winner of 5 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167830
- A' Design Award Page: https://competition.adesignaward.com/167830
- Media Showcase: https://www.designnewsroom.com/!167830
- Laureate Profile: https://dezigners.org/d/216722
- Further Information from the Laureate: http://bit.ly/4hmGgSF
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Diageo Travel Retail Interior Design
- Function
- Interior Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dim Gray, Gainsboro, Dark Gray and Gray
- Images
- 5
- Client
- L'Atelier Five Ltd
The Recognition
- Laureate
- L'Atelier Five Ltd.
- Country
- Great Britain
- Brand
- L'Atelier Five
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167830
Credits
- Team
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- Image Credits
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
Design Details
- Unique Properties
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- Inspiration
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- Research
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance. The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone.
- Challenge
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel. Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process. The store’s vision also had to balance tradition with inclusivity.
- Realization and Technology
- Corian Thermoforming Carpentry skilled Wielding perforated metal Bespoke glorifiers and furniture pieces
- Operation and Interaction
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- Project Duration and Location
- 4 months from start to finish. London design 1 month Dubai for researching production 1 month South Korea for build in April 2024 2 months
- Specifications
- 40.12 meter square 2.7M tall walls
- Keywords
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
